Video: Page 48

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    Bloomingdale's
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    Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

    Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

    By Tatiana Walk-Morris • Oct. 23, 2020
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    Courtesy of Coors Light
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    Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

    Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.

    By • Oct. 23, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • hands chopping vegetables
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
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    Permission granted by Quibi
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    Deep Dive

    Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand

    While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.

    By • Oct. 22, 2020
  • Wine brand Apothic taps Sarah Michelle Gellar for virtual Halloween event
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    Courtesy of Apothic
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    Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

    Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

    By Tatiana Walk-Morris • Oct. 22, 2020
  • McDonald's scares up AR delivery experience for Halloween
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    Retrieved from McDonald's on October 22, 2020
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    McDonald's scares up AR experience for Halloween

    Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.

    By • Oct. 22, 2020
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    Courtesy of Banana Republic
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    Banana Republic ends 15-year TV hiatus with new holiday spot

    Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

    By Tatiana Walk-Morris • Oct. 21, 2020
  • Diners at Veselka in NYC during the coronavirus pandemic on Oct. 17, 2020.
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    "The image" by Eden, Janine and Jim is licensed under CC BY 2.0
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    Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds

    A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.

    By • Oct. 21, 2020
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    Courtesy of Morton Salt
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    Morton Salt pours out AR experience with major rebranding

    The storied food brand created the experience for consumers who are spending more time making home-cooked meals.

    By • Oct. 21, 2020
  • Gap wraps up 2020 with hopeful holiday campaign
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    Courtesy of Gap Inc.
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    Gap wraps up 2020 with hopeful holiday campaign

    The seasonal effort debuts earlier than ever and delivers an upbeat tone as a gift for consumers during a difficult year, CMO Mary Alderete said. 

    By • Oct. 20, 2020
  • Ocean Spray beverage
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    Courtesy of Ocean Spray
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    Ocean Spray builds on viral attention with first national Hispanic marketing campaign

    Last month's viral TikTok video continues to sway marketers as the brand leans into the buzz and finds that many Hispanics aren't familiar with cranberries.

    By Aaron Baar • Oct. 20, 2020
  • Mattel brings toy characters to live with AR-activated books
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    Courtesy of Bookful
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    Mattel brings iconic toy characters to life with AR-activated books

    Readers can see animated versions of Barbie and Thomas the Tank Engine by scanning books with a phone as the immersive tech's reach continues to grow.

    By • Oct. 20, 2020
  • Bruce Willis appears in an Advance Auto Parts campaign promoting DieHard car batteries, retrieved by Marketing Dive on Oct. 19, 2020
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    Courtesy of Advance Auto Parts
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    Bruce Willis reprises 'Die Hard' role in Advance Auto Parts ads pushing DieHard batteries

    Faithfully recreating a famous movie for advertising purposes recently paid out for Jeep, which was broadly viewed to have one of the best Super Bowl spots.

    By • Oct. 19, 2020
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    Courtesy of Carter's
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    Carter's eyes millennial parents with Santagram video greetings on Cameo

    As the pandemic prevents families from seeing the jolly old elf at malls, the children's clothier is teaming with a platform that delivers personalized videos from celebrities.

    By • Oct. 19, 2020
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    Courtesy of Don Julio
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    Don Julio honors founder, bartenders in largest campaign to date

    The Diageo liquor brand is among other companies donating to charities supporting workers and others upended by the COVID-19 pandemic.

    By Tatiana Walk-Morris • Oct. 19, 2020
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    Robin Laananen via Wikimedia Commons
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    Dell's Alienware mixes gaming with music in Steve Aoki series on Twitch

    Peaking at more than 60,000 viewers, the series shows how Twitch's expansion into more general programming is attracting marketers.

    By • Oct. 19, 2020
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    Patrón Tequila Twitter
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    Patrón 'backs the bar' with benefit concert on Instagram Live

    The tequila brand's virtual benefit concert is designed to support Black artists and raise money for small business owners hurt by the pandemic.

    By • Oct. 19, 2020
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    The image by Stock Catalog is licensed under CC BY 2.0
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    Uber plans OOH ad network expansion to Chicago, LA in Q4

    Ridership appears to be rebounding since the pandemic spurred declines last spring, giving Uber a chance to capitalize on people returning to regular activities with potentially fresh eyes.

    By • Oct. 16, 2020
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    The Keyword
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    Google expands visual search in latest shopping push

    Along with an upgraded tool that matches items to products sold online, AR Autos soon will let customers look for a vehicle in Google Search and see it in a 3D or AR rendering.

    By • Oct. 16, 2020
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    Retrieved from YouTube on October 16, 2020
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    Nielsen adds ratings for YouTube CTV ads as digital viewing surges

    The move can help Nielsen bring together viewer data that may be siloed across platforms, so advertisers can better measure campaign effectiveness.

    By Aaron Baar • Oct. 16, 2020
  • Mars' cat food brand Temptations debuts feline horror video for Halloween
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    Courtesy of Temptations
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    Mars' Temptations brand releases Halloween horror film for felines

    The movie features sounds the brand says will captivate cats while entertaining their owners.

    By Tatiana Walk-Morris • Oct. 16, 2020
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    Courtesy of TikTok
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    Deep Dive

    TikTok's marketing spreads a feel-good message. Could it make a difference for the app's future?

    Amid the Trump administration's continued aggression, the platform is making a case for saving its business without directly addressing its political woes.

    By • Oct. 16, 2020
  • Budweiser teams with Halsey
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    Courtesy of Budweiser
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    Budweiser duets with Halsey on documentary spot, poetry and merch

    The partnership around themes of inspiration and ambition comes as people have tired of pandemic-centric ads and are seeking positive and entertaining content.

    By Tatiana Walk-Morris • Oct. 15, 2020
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    Photo by Afif Kusuma on Unsplash
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    57% of younger adults ramp up smartphone use to stream video, study says

    The segment tends to be the most willing to pay for app subscriptions, which is a mixed blessing for the mobile industry.

    By • Oct. 15, 2020
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    Courtesy of Mucinex
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    Mucinex to unveil 'Sickwear' clothing with influencer fashion show on YouTube

    Teaming with a diverse group of creatives and using a DTC approach, the brand can directly reach younger consumers with apparel designed to comfort people recovering from a cold.

    By • Oct. 15, 2020