E.l.f. seeks brand ambassadors for first TikTok reality show

The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

By Robert Williams • Aug. 17, 2020

Keebler brings the brand into the real world in far-reaching refresh

It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

By Graham Vyse • Aug. 17, 2020

Facebook now lets Page owners monetize virtual events

Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

By Robert Williams • Aug. 17, 2020

Good Humor enlists The RZA to address ice cream truck jingle's problematic past

Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."

By Dianna Christie • Aug. 17, 2020

SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

By Robert Williams • Aug. 17, 2020

Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

By Dianna Christie • Aug. 17, 2020

HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

By Dianna Christie • Aug. 14, 2020

Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival

Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.

By Natalie Black (Koltun) • Aug. 14, 2020

Hoka One One opens virtual pop-up shop with Snapchat AR

The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

By Robert Williams • Aug. 13, 2020

Church's Chicken sends Facebook users on virtual scavenger hunt

A "Camp Smokehouse Finders Keepers" activation features 360-degree video of a backyard campsite with clues on how to win prizes.

By Robert Williams • Aug. 13, 2020

TikTok inks 3-year deal with New York Yankees

Along with new team-branded content, the app will sponsor the team and its pay TV network in exchange for promotional spots, including signage at Yankee Stadium.

By Dianna Christie • Aug. 13, 2020

Prudential customizes ads for Pulse health app on TikTok

Tapping into a new partnership with AdGreetz, the insurance brand deployed creative assets tailored to users' location, gender and time of day.

By Robert Williams • Aug. 13, 2020

Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

By Dianna Christie • Aug. 13, 2020

Lamps Plus showcases lighting in Twitch cooking livestream

Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

By Robert Williams • Aug. 12, 2020

Adobe spotlights, supports diverse creative voices across digital and film

Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

By Dianna Christie • Aug. 11, 2020

Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

By Robert Williams • Aug. 11, 2020

Aldo launches first TikTok campaign with #StepIntoLove challenge

The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

By Robert Williams • Aug. 11, 2020

LG showcases new Velvet 5G phone in documentary film series

Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

By Dianna Christie • Aug. 10, 2020

Subaru shows real California wildfire footage in new cause marketing ad

By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.

By Dianna Christie • Aug. 10, 2020

Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

By Robert Williams • Aug. 10, 2020

TikTok makes first push into streaming with Fire TV app

The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.

By Robert Williams • Aug. 7, 2020

Bagel Bites' first ad campaign in decades stirs pop cultural debates

Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

By Dianna Christie • Aug. 7, 2020

The untapped potential for OTT and mobile

App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.

By Bill Kiriakis • Aug. 7, 2020

Spin Live launches shoppable video service in Shopify's app store

LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.

By Robert Williams • Aug. 6, 2020

Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

By Robert Williams • Updated June 17, 2021