Video: Page 56

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    freestocks.org
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    Mobile marketing in EMEA maintains high growth despite pandemic, study says

    The percentage of EMEA marketers who are allocating more than a quarter of their ad budgets to mobile rose to 49% this year from 40% in 2019. 

    By • July 30, 2020
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    Courtesy of e.l.f. cosmetics
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    E.l.f., GT's Kombucha drive 5B views with TikTok hashtag challenges

    Teaming with influencers, the brands ran separate efforts that went viral on the social video app.

    By • July 30, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Tim Malone, Wikimedia Commons
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    McDonald's boosts marketing budget $200M to drive recovery

    The increase comes after the company slashed marketing spend by 70% in Q2, giving it a "sizable marketing war chest" for the remainder of the year. 

    By • July 30, 2020
  • Wix ad retrieved by Marketing Dive on July 29, 2020
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    Permission granted by Wix
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    Wix admits its ads annoy with campaign centered on outlandish viewer complaints

    Shot in-house and with Wix employees, the website builder brand's latest marketing effort acts as a mea culpa to win back online haters.

    By • Updated July 29, 2020
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    Courtesy of Pepsi
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    Pepsi kicks off soccer quiz on Houseparty video chat app

    Timed to the return of the Champions League, the Pepsi Football Trivia Deck has more than 250 questions for soccer fans to answer over a video call.

    By • July 29, 2020
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    YouAppi Facebook
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    Gen Z, millennials drive growth in mobile video during pandemic, Snap study says

    Three quarters of young consumers said they watched more video on their smartphones this year than in 2019, according to a Snap-commissioned study.

    By • July 29, 2020
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    Courtesy of Honda
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    Honda evokes Disney memories with 'Enchanted Odyssey' digital campaign

    The Odyssey minivan is popular with millennial parents, so the carmaker is targeting the group with a Pinterest microsite and custom Disney playlist for road trips.

    By • July 29, 2020
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    Retrieved from TikTok on May 27, 2020
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    WSJ: Instagram lures TikTok creators to drum up buzz for Reels launch

    As the social media rivalry heats up, Instagram is reportedly offering a hefty payday to creators who will post exclusively to its copycat service.

    By • July 28, 2020
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    Courtesy of Popeyes
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    Popeyes urges fans to prank family members with autocorrect campaign

    In a ploy to turn pizza lovers into fried chicken fans, the QSR is asking people to edit "pizza" into "Popeyes instead of pizza" using the autocorrect feature on smartphones.

    By • July 28, 2020
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    Flickr
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    62% of agencies will ramp up video production after readjusting to WFH demands

    A report reviews how four large creative agencies pivoted to a remote workflow during the pandemic and what changes might persist.

    By Dianna Christie • July 28, 2020

  • 1st certified brand safety officers quickly put to the test

    Graduating from the Brand Safety Institute's new certification program during a pandemic and just before racial justice protests erupted, these experts help advertisers navigate difficult waters.

    By Graham Vyse • July 28, 2020
  • Domino's virtual film festival promotional still retrieved by Marketing Dive on July 27, 2020
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    Retrieved from Domino's Pizza, Inc. on July 27, 2020
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    Domino's sets up virtual film festival rewarding fans for making home videos

    While lighthearted, the concept recognizes that the pandemic may keep people cooped up for several more months, driving demand for creative outlets.

    By • July 27, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra gives NBA fans a way to virtually attend live games

    A digital experience with Microsoft Teams is part of a sponsorship agreement that makes the AB InBev brand the NBA's official beer.

    By • July 27, 2020
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    Courtesy of DSW
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    DSW's debut hashtag challenge on TikTok racks up 1.3B views

    The shoe retailer enlisted five influencers to promote the #TooManyShoes challenge on the popular social video app.

    By • Updated July 28, 2020
  • Medical face masks
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    "Medical disposable masks on wooden background" by Marco Verch Professional Photographer and Speaker is licensed under CC BY 2.0
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    Face masks in ads viewed favorably by consumers, study says

    When ads have subtle mentions of masks, 48% of viewers expressed positive sentiment toward a brand, while 33% reacted negatively and 19% had neutral or mixed feelings. 

    By • July 27, 2020
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    Retrieved from JanSport on July 09, 2020
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    Deep Dive

    Back-to-school marketing is more somber under COVID-19, but carries silver linings

    Ads addressing activism, mental health and remote learning arrive in place of typically sunny seasonal fare, but they might resonate more with grounded Gen Z teens. 

    By • July 27, 2020
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    Courtesy of Snap
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    Microsoft's Xbox promotes gaming event with Snapchat AR lenses

    The integration, inspired by video games announced at the Xbox Games Showcase, can help the tech giant engage a younger audience that's more likely to play video games.

    By • July 24, 2020
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    Courtesy of Burger King
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    Burger King celebrates Christmas in July in new campaign

    At a time when sales are beginning to rebound after a pandemic-related slowdown, the QSR brand is pushing two sandwiches for $5 that are enclosed in Christmas-themed wrappers.

    By Dianna Christie • July 24, 2020
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    Retrieved from Syfy on July 24, 2020
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    NBCU's Syfy channel to host shoppable TV special

    The interactive program focused on geeky items like graphic novels could help the network increase revenue while helping retail partners reach their target audience.

    By Dianna Christie • July 24, 2020
  • HP eyes WFH creatives with 1st global campaign for Z computers
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    Courtesy of HP
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    HP eyes WFH creatives with 1st global campaign for Z computers

    A cross-channel effort targets designers and architects with behind-the-scenes videos, digital magazine, social activations and new "Rightbrainers" podcast.

    By Dianna Christie • July 23, 2020
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    Courtesy of Hanes
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    Hanes enlists social influencers to urge people to #MaskAround

    The move is somewhat risky, considering government and venue mandates requiring people to wear face masks have spurred pushback from some consumers.

    By • July 23, 2020
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    Courtesy of Pandora
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    Unilever, Anheuser-Busch join test of Pandora's voice-powered ads

    Brands including KFC and PepsiCo's Doritos are trialing ads that lets listeners say "yes" if they want to learn more about a product or service.

    By • July 23, 2020
  • American Eagle back-to-school campaign promo still retrieved by Marketing Dive on July 22, 2020
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    Retrieved from American Eagle Outfitters on July 22, 2020
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    American Eagle channels TikTok culture for virtually produced back-to-school campaign

    Shot entirely over Zoom, the seasonal push is spearheaded by a cast of non-professional kids as part of the brand's #AExME platform.

    By • July 22, 2020
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    Courtesy of Blippar
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    OnePlus hosts 1st all-AR launch event for new smartphone

    Immersive tech company Blippar developed the 26-minute livestreamed event for the device maker, illustrating how AR can be used to supplant typical in-person presentations.

    By • July 22, 2020
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    Courtesy of Coca-Cola
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    Coca-Cola plans to boost marketing as lockdowns ease and sales drop 28%

    The beverage giant's plans include eliminating "zombie brands," ramping up advertising investment and scaling e-commerce and digital efforts.

    By • July 22, 2020