Video: Page 55

  • Employee in New Rochelle district applies an antimicrobial coating to desks.
    Image attribution tooltip
    Permission granted by City School District of New Rochelle
    Image attribution tooltip

    Retailers' back-to-school ads resonate by empathizing with uncertainty, study finds

    Ads from Kohl's, Walmart and others address uncertain times with upbeat messages during a markedly different back-to-school season.

    By Dianna Christie • Aug. 13, 2020
  • Lamps Plus showcases lighting in Twitch cooking livestream
    Image attribution tooltip
    Courtesy of Lamps Plus
    Image attribution tooltip

    Lamps Plus showcases lighting in Twitch cooking livestream

    Streamer Katie Ruvalcaba demonstrated the lighting retailer's products during several episodes of her cooking show sponsored by the brand.

    By • Aug. 12, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
    Image attribution tooltip
    FreshSplash via Getty Images
    Image attribution tooltip
    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Image attribution tooltip
    Courtesy of Adobe
    Image attribution tooltip

    Adobe spotlights, supports diverse creative voices across digital and film

    Along with a dedicated website section, the tech company will sponsor a special digital issue of The New York Times' T Magazine and team with the Sundance Institute for a fellowship.

    By Dianna Christie • Aug. 11, 2020
  • Image attribution tooltip
    Courtesy of Chipotle Mexican Grill
    Image attribution tooltip

    Chipotle rides with Tony Hawk for 'Pro Skater' session on Twitch

    The legendary skateboarder will be joined by actor Finn Wolfhard on the livestream to play the remastered classic and give out burritos.

    By • Aug. 11, 2020
  • Image attribution tooltip
    Courtesy of Aldo
    Image attribution tooltip

    Aldo launches first TikTok campaign with #StepIntoLove challenge

    The footwear chain is offering $5,000 to the winner of the contest, which is being promoted in an influencer campaign targeting Gen Z.

    By • Aug. 11, 2020
  • Image attribution tooltip
    Courtesy of Hot Docs
    Image attribution tooltip

    LG showcases new Velvet 5G phone in documentary film series

    Shot using the new smartphone, interviews of the directors for each film will run on Instagram Live and IGTV starting this week.

    By Dianna Christie • Aug. 10, 2020
  • Subaru uses real California wildfire footage in its new cause marketing spot
    Image attribution tooltip
    Courtesy of Subaru
    Image attribution tooltip

    Subaru shows real California wildfire footage in new cause marketing ad

    By pledging to replant 500,000 trees, the car brand's latest effort follows its ongoing work supporting National Parks and the outdoors.

    By Dianna Christie • Aug. 10, 2020
  • Image attribution tooltip
    Wikimedia Commons
    Image attribution tooltip

    Study: Fewer marketers expect UK mobile ad market to grow amid pandemic

    Reduced estimates follow a period of strong growth for the region, and arrive even as engagement with mobile channels soars among locked-down people.

    By • Aug. 10, 2020
  • Image attribution tooltip
    Peter Adams for Marketing Dive
    Image attribution tooltip

    TikTok makes first push into streaming with Fire TV app

    The move into video streaming comes at an ignominious time for the popular app, which faces a crackdown in the U.S.

    By • Aug. 7, 2020
  • Bagel Bites' first ad campaign in decades stirs cultural debates
    Image attribution tooltip
    Courtesy of Bagel Bites
    Image attribution tooltip

    Bagel Bites' first ad campaign in decades stirs pop cultural debates

    Humorous videos debate things like pony versus unicorn, wrapping with the tagline "Pizza on a Bagel — We Can All Agree With That."

    By Dianna Christie • Aug. 7, 2020
  • Image attribution tooltip
    Jens Kreuter on Unsplash
    Image attribution tooltip
    Opinion

    The untapped potential for OTT and mobile

    App developers and advertisers can't afford to ignore video streaming, with revenue in the space set to reach $30.4 billion by 2024 and big players like Disney and Amazon betting big, writes Adjust's Bill Kiriakis.

    By Bill Kiriakis • Aug. 7, 2020
  • Shopify's Spin Live integration promotional still retrieved by Mobile Marketer on Aug. 6, 2020
    Image attribution tooltip
    Retrieved from Spin Live on August 06, 2020
    Image attribution tooltip

    Spin Live launches shoppable video service in Shopify's app store

    LJS Brand saw a 15% sales lift after using Spin Live's app to work with influencers and create special promotions in livestreams.

    By • Aug. 6, 2020
  • Instagram Reels image retrieved by Mobile Marketer on Aug. 6, 2020
    Image attribution tooltip
    Retrieved from Instagram on August 06, 2020
    Image attribution tooltip

    Instagram looks to steal TikTok's thunder with worldwide expansion of Reels

    The platform has launched ads on Reels worldwide. The ads loop, can be up to 30 seconds long and will be available across the app.

    By • Updated June 17, 2021
  • Jose Cuervo taps Lil Dicky to host first episode of livestream YouTube series
    Image attribution tooltip
    Courtesy of Jose Cuervo
    Image attribution tooltip

    Jose Cuervo taps Lil Dicky to host first episode of live YouTube series

    The five-week series, "Who's Making Margs?," will bring viewers inside a new celebrity host's home each week to mix drinks and compete for prizes.

    By Dianna Christie • Aug. 6, 2020
  • Image attribution tooltip
    Samantha Jade Royds via Flickr
    Image attribution tooltip

    TikTok helps Gen Z learn about social justice issues, study finds

    Social activism posts on the platform have urged 54% of Gen Zers to engage in deeper discussions with family and friends.

    By • Aug. 5, 2020
  • Image attribution tooltip
    Courtesy of Procter & Gamble
    Image attribution tooltip

    Gillette Venus, Cottonelle help players customize Nintendo's 'Animal Crossing'

    Both brands debuted digital content that gives players more ways to design their avatars and virtual homes in a game that surged in popularity during pandemic lockdowns.

    By • Aug. 5, 2020
  • Kraft pushes Mac & Cheese for breakfast in new social campaign
    Image attribution tooltip
    Courtesy of The Kraft Heinz Company
    Image attribution tooltip

    Kraft pushes Mac & Cheese as pandemic breakfast to reach busy parents

    A new ad, limited-edition packaging and sweepstakes come after Kraft found that parents have served the meal in mornings more often in recent months.

    By Dianna Christie • Aug. 5, 2020
  • Image attribution tooltip
    Courtesy of Anheuser-Busch
    Image attribution tooltip

    Anheuser-Busch hosts virtual music festival for International Beer Day

    Featuring its portfolio of brands, the marketer will run promotions on Drizly and other delivery services to urge people to enjoy the festival from home.

    By • Aug. 4, 2020
  • Image attribution tooltip
    Tim Savage / Pexels
    Image attribution tooltip

    Snapchat pilots TikTok-like feature to create shareable music videos

    With TikTok facing potential bans, Snapchat's test could fill a void for users and marketers that utilize the popular social video app.

    By • Aug. 4, 2020
  • Snap's "Meet the Snapchat Generation" campaign promotional still retrieved by Marketing Dive on Aug. 3, 2020
    Image attribution tooltip
    Permission granted by Snap
    Image attribution tooltip

    Snapchat centers 1st B2B campaign on Gen Z appeal as pressure mounts on rivals

    Frito-Lay and the NFL speak to Snapchat's hold on young users in the app's first ad effort targeting brands, which airs as TikTok faces threats of a U.S. ban.

    By • Aug. 3, 2020
  • Image attribution tooltip
    Peter Adams for Marketing Dive
    Image attribution tooltip

    Microsoft pursues deal to buy TikTok's US operations following talk with Trump

    For marketers, Microsoft's ownership of TikTok in English-speaking markets may provide another reason to develop campaigns on the app and lead to more assurance of data security.

    By • Aug. 3, 2020
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Amazon cut marketing by a third due to pandemic-driven-demand — but the pullback won't last

    The news came as part of blockbuster results that saw the company's "other" category, which mostly consists of advertising sales, grow 41% to $4.22 billion.

    By • July 31, 2020
  • Klarna's oddball ads flex Swedish roots and outlandish quirk
    Image attribution tooltip
    Courtesy of Klarna
    Image attribution tooltip
    Column

    Campaign Trail: Klarna's oddball ads spotlight Swedish roots, outlandish quirk

    The payment service debuts its biggest U.S. effort with 15 new spots spliced from Swedish cinema, shoppable ads and a gaming integration.

    By • July 31, 2020
  • PetSmart gamifies reptile adoption with Snapchat AR quiz
    Image attribution tooltip
    Courtesy of Snap
    Image attribution tooltip

    PetSmart gamifies reptile adoption with Snapchat AR quiz

    An immersive lens includes a discount on a pet reptile to drive store foot traffic, which rose during the pandemic's early days as people stockpiled supplies.

    By • July 31, 2020
  • Image attribution tooltip
    Pexels; Kaboompics.com
    Image attribution tooltip
    Opinion

    Current events fuel higher consumer expectations, concerns for marketers

    Three paradigm-shifting events have fanned consumers' wants and needs in 2020, driving higher expectations for 98% of brands, writes Brand Keys' Robert Passikoff.

    By Robert Passikoff • July 30, 2020