Assessing new channels for your mobile ad spend

As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.

By Jonathan Chan • Sept. 1, 2020

Shipt offers free groceries in first dance challenge on Instagram

The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.

By Robert Williams • Aug. 31, 2020

Unilever, Target partner for voice-powered ads on Peacock

Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.

By Robert Williams • Aug. 31, 2020

Knix tells women to 'stop trashing their periods' in new OOH, digital ad

Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.

By Natalie Black (Koltun) • Aug. 31, 2020

Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

TikTok CEO resigns after 3 months as app nears inflection point in US

In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.

By Peter Adams • Aug. 27, 2020

Lunchables' back-to-school hotline teaches personal safety

A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.

By Robert Williams • Aug. 27, 2020

Olay extends STEM-focused mission in Women's Equality Day campaign

A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.

By Natalie Black (Koltun) • Aug. 26, 2020

Marketers spend $100M on ads as live sports return to TV

However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.

By Robert Williams • Aug. 26, 2020

Facebook adds shopping section, expands Instagram checkout

The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

By Robert Williams • Aug. 26, 2020

Lowe's hits the runway with fashion show streams, curated home decor

The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

By Robert Williams • Aug. 26, 2020

KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.

By Peter Adams • Aug. 25, 2020

Burger King angers Twitch streamers with stunt campaign

The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.

By Robert Williams • Aug. 25, 2020

KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary

Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.

By Peter Adams • Aug. 24, 2020

Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

By Robert Williams • Aug. 21, 2020

Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

By Robert Williams • Aug. 21, 2020

Video impressions rose 40% on CTV platforms in Q2, study says

The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

By Dianna Christie • Aug. 21, 2020

Activision embeds AI-powered ads in Call of Duty League videos

The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.

By Robert Williams • Aug. 20, 2020

Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh

The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push. 

By Dianna Christie • Aug. 20, 2020

TikTok debuts US ad campaign, while survey finds most Americans support ban

Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.

By Robert Williams • Aug. 20, 2020

Oracle enters bidding fray for social video app TikTok

President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

By Robert Williams • Aug. 19, 2020

Cheerios sponsors NowThis' kid-focused news brand

With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.

By Robert Williams • Aug. 19, 2020

Untuckit responds to skeptical tweets in ads designed to convert new customers

The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

By Graham Vyse • Aug. 19, 2020

Pepsi champions football fans stuck at home as sports marketing shifts focus

VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

By Peter Adams • Aug. 18, 2020

Corona taps Snoop Dogg for first campaign unifying family of brands

With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

By Dianna Christie • Aug. 18, 2020