Video: Page 54

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    Courtesy of Facebook
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    Facebook adds shopping section, expands Instagram checkout

    The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.

    By • Aug. 26, 2020
  • Lowe's hits the runway with fashion show live streams, curated home decor
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    Courtesy of Lowe's
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    Lowe's hits the runway with fashion show streams, curated home decor

    The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure. 

    By • Aug. 26, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • KFC pulls 'finger lickin' ads in UK amid coronavirus concerns
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    Retrieved from Mother London on March 13, 2020
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    KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist

    Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.

    By • Aug. 25, 2020
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    Retrieved from Ogilvy on August 25, 2020
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    Burger King angers Twitch streamers with stunt campaign

    The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.

    By • Aug. 25, 2020
  • KitchenAid, "A Woman's Place"
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    Permission granted by Publicis Groupe
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    KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary

    Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.

    By • Aug. 24, 2020
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    Courtesy of Tecate
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    Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups

    The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience. 

    By • Aug. 21, 2020
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    Courtesy of Verizon
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    Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament

    The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.

    By • Aug. 21, 2020
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    Jens Kreuter on Unsplash
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    Video impressions rose 40% on CTV platforms in Q2, study says

    The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic. 

    By Dianna Christie • Aug. 21, 2020
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    Retrieved from 4D Sight on August 20, 2020
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    Activision embeds AI-powered ads in Call of Duty League videos

    The move comes as a survey found 41% of gamers who watch esports have bought something from a company after seeing the brand sponsor a game, streamer or gaming event.

    By • Aug. 20, 2020
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    Courtesy of Bumble Bee Seafoods
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    Bumble Bee Seafoods pushes consumers to rethink tuna in major refresh

    The company has seen sales jump and a younger audience come to the category during the pandemic, spurring a big advertising push. 

    By Dianna Christie • Aug. 20, 2020
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    Courtesy of TikTok
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    TikTok debuts US ad campaign, while survey finds most Americans support ban

    Launching at a perilous time for the platform, "It Starts on TikTok" shows how people use the app for entertainment and creative expression.

    By • Aug. 20, 2020
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    Wikimedia
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    Oracle enters bidding fray for social video app TikTok

    President Trump on Tuesday expressed support for Oracle's possible bid for TikTok's U.S. operations. 

    By • Aug. 19, 2020
  • Cheerios sponsors NowThis kid-focused news brand
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    Retrieved from Now This Kids on August 19, 2020
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    Cheerios sponsors NowThis' kid-focused news brand

    With video, podcasts and newsletters, the companies aim to reach children and their millennial parents with brand-safe content focused on positive themes.

    By • Aug. 19, 2020
  • Untuckit responds to skeptical tweets in ads designed to convert new customers
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    Courtesy of Untuckit
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    Untuckit responds to skeptical tweets in ads designed to convert new customers

    The good-natured approach to social-media criticism conveys that the brand takes feedback in stride and doesn't take itself too seriously.

    By Graham Vyse • Aug. 19, 2020
  • Still of Pepsi's 'Made for Football Watching' retrieved by Marketing Dive on Aug. 17, 2020
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    Permission granted by Pepsi
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    Pepsi champions football fans stuck at home as sports marketing shifts focus

    VP of Marketing Todd Kaplan dished on a new NFL platform that centers on how people are continuing to express their passion for the sport despite pandemic limitations. 

    By • Aug. 18, 2020
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    Retrieved from Corona on August 18, 2020
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    Corona taps Snoop Dogg for first campaign unifying family of brands

    With "La Vida Más Fina," the beverage marketer steps back into the spotlight after facing backlash for its name's close resemblance to the novel coronavirus.

    By Dianna Christie • Aug. 18, 2020
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    Retrieved from Tinuiti on July 08, 2020
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    E.l.f. seeks brand ambassadors for first TikTok reality show

    The beauty brand is asking users to post videos showing why they should win a contract to be on "Eyes. Lips. Famous."

    By • Aug. 17, 2020
  • Keebler brings the brand into the real world in far-reaching refresh
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    Retrieved from Ferrara Candy Co. on August 17, 2020
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    Keebler brings the brand into the real world in far-reaching refresh

    It features the cartoon realm of Ernie the Elf, shots of real families enjoying the treats together and a beta test of shoppable Hulu ads through a Walmart deal.

    By Graham Vyse • Aug. 17, 2020
  • Woman exercising at home through virtual event
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    Courtesy of Facebook
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    Facebook now lets Page owners monetize virtual events

    Businesses, creators, educators and publishers can livestream events through Facebook Live and test new paid event capabilities in Messenger's online "rooms" for more personal gatherings.

    By • Aug. 17, 2020
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    Unilever
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    Good Humor enlists The RZA to address ice cream truck jingle's problematic past

    Working with the legendary Wu-Tang Clan co-founder, the Unilever ice cream brand crafted a modern replacement for "Turkey in the Straw."

    By Dianna Christie • Aug. 17, 2020
  • SmileDirectClub
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    Courtesy of SmileDirectClub
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    SmileDirectClub gains 1.5B views for #SuperlativeSmiles TikTok challenge

    Teens are asked to dress up as their favorite yearbook superlative such as "best dressed" or "most likely to succeed" for a chance to win free teeth-alignment treatment.

    By • Aug. 17, 2020
  • Clorox touts odor-fighting cat litter with The Try Guys YouTube deal
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    Courtesy of The Clorox Company
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    Clorox touts odor-fighting cat litter with The Try Guys YouTube deal

    A new campaign for Fresh Step comes as the CPG giant ramps up its creator strategy by assembling an influencer advisory council.

    By Dianna Christie • Aug. 17, 2020
  • HBO Max teams with Pinterest to promote new Selena Gomez show
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    Retrieved from Pinterest on August 14, 2020
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    HBO Max shares Pinterest recipes to promote Selena Gomez quarantine cooking show

    HBO Max is among the first brands to use a new Story Pins format that supports multi-page storytelling with images, videos, lists and text.

    By Dianna Christie • Aug. 14, 2020
  • Adobe's 13 nonbranded films illustrate how constraints foster creativity
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    Retrieved from Adobe Creative Cloud on August 13, 2020
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    Column

    Campaign Trail: Adobe illustrates how constraints can foster creativity with virtual film festival

    Indie filmmakers were given just five days to use only Adobe Stock footage and the company's video editing tools, resulting in 13 creative and unbranded films.

    By • Aug. 14, 2020
  • Hoka One One opens virtual pop-up store on Snapchat
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    Courtesy of Snap
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    Hoka One One opens virtual pop-up shop with Snapchat AR

    The Deckers-owned brand of athletic apparel is giving social media users a way to shop from an immersive lens that lets them virtually try on shoes.

    By • Aug. 13, 2020