Video: Page 53
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Courtesy of Havas Group
Havas buys majority stake in Camp + King to expand digital creative network
The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.
By Robert Williams • Sept. 18, 2020 -
Courtesy of Henkel
Henkel sponsors wellness web series distributed via blockchain
Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.
By Aaron Baar • Sept. 18, 2020 -
Courtesy of Facebook
Facebook plans to sell AR-equipped smart glasses from Ray-Ban
Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.
By Robert Williams • Sept. 17, 2020 -
Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds
As consumers adjust to a “new normal,” an annual ranking of brand loyalty adds the most newcomers ever while some previous stalwarts disappear.
By Aaron Baar • Sept. 17, 2020 -
Google expands media-buying services as connected TV’s importance grows
With the pandemic only compounding media buying’s existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold.
By Robert Williams • Sept. 16, 2020 -
Courtesy of McDonald’s
McDonald’s app offers mock insurance to drive trial of new spicy McNuggets
The promotion that includes a 40-minute Instagram video of Anthony “Spice” Adams reflects the chain’s focus on drive-thru, delivery and digital as it ramps up marketing spend.
By Robert Williams • Sept. 16, 2020 -
Courtesy of Hulu
Hulu keys into nostalgia with ‘PEN15’ audio ads on Pandora
“PEN15” creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform’s in-house creative shop.
By Robert Williams • Sept. 16, 2020 -
Retrieved from TikTok on August 14, 2020
Deep DiveHow Oracle’s TikTok deal could shake up social media
The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.
By Peter Adams • Sept. 15, 2020 -
Courtesy of Miller Lite
Miller Lite turns beer cans into antennas for watching football
As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media.
By Tatiana Walk-Morris • Sept. 15, 2020 -
Courtesy of eMeals
EMeals app helps Emmys viewers prep at-home watch parties
Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.
By Robert Williams • Sept. 15, 2020 -
Retrieved from Facebook Newsroom on September 15, 2020
Facebook Messenger joins co-watching party and enables shared video viewing
For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.
By Robert Williams • Sept. 15, 2020 -
Courtesy of California Milk Processor Board
‘Got milk?’ creators tap ‘Black-ish’ star for bilingual positive news series
By tapping “Hollywood’s youngest executive producer” along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing.
By Tatiana Walk-Morris • Sept. 14, 2020 -
Walmart reportedly in talks to join Oracle’s proposed stake in TikTok
The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.
By Peter Adams • Updated Sept. 17, 2020 -
Courtesy of Belvedere
Belvedere’s new brand platform ties ingredient simplicity to nature
The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story.
By Natalie Black (Koltun) • Sept. 14, 2020 -
Amazon starts selling Twitch ad inventory programmatically
Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon’s audience insights.
By Robert Williams • Sept. 14, 2020 -
Courtesy of H&M
H&M debuts Instagram AR filters for Kangol fashion rollout
In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.
By Robert Williams • Sept. 14, 2020 -
Courtesy of Pepsi
Pepsi creates team-specific videos, contests and packaging for homebound NFL fans
Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year.
By Tatiana Walk-Morris and Chris Kelly • Sept. 11, 2020 -
Courtesy of Barclays
Barclays champions Black wealth creation on Instagram Live
The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.
By Robert Williams • Sept. 11, 2020 -
Courtesy of Gap Inc.
ColumnCampaign Trail: Gap leans on brand heritage in unity-focused campaign
The first effort from new CMO Mary Alderete showcases Gap’s philosophy of “American optimism” and aims to amplify voices through voter education.
By Natalie Black (Koltun) • Sept. 11, 2020 -
Courtesy of TikTok
Louis Vuitton, Puma dress up for TikTok Fashion Month
Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.
By Robert Williams • Sept. 11, 2020 -
Permission granted by Walmart
Walmart homes in on family, community in first ad push for Walmart+
Called “A Different Kind of Membership,” the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.
By Peter Adams • Sept. 11, 2020 -
Courtesy of Crown Royal
Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19
Proceeds from the duo’s cover of iconic song “If You Want Me To Stay” will go toward uplifting businesses on the verge of shutting down.
By Tatiana Walk-Morris • Sept. 10, 2020 -
Courtesy of LG
LG teams with esports business Evil Geniuses on 2 video series
A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.
By Robert Williams • Sept. 10, 2020 -
Retrieved from Verizon on September 10, 2020
Verizon Media kicks off AR, co-viewing features for NFL games
Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.
By Robert Williams • Sept. 10, 2020 -
Deep Dive
Sports marketing is no longer the safe bet, but bolder brands could win out
NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest.
By Peter Adams • Sept. 10, 2020
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