Crown Royal enlists singers Ari Lennox, Anthony Ramos to help venues hurt by COVID-19

Proceeds from the duo's cover of iconic song "If You Want Me To Stay" will go toward uplifting businesses on the verge of shutting down.

By Tatiana Walk-Morris • Sept. 10, 2020

LG teams with esports business Evil Geniuses on 2 video series

A series about how professional gamers strategize appears on YouTube, along with a companion Twitch livestream that highlights LG monitors.

By Robert Williams • Sept. 10, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Verizon Media kicks off AR, co-viewing features for NFL games

Sports fans will have a more immersive way to view football games this season, as the pandemic prevents some teams from hosting attendees in person.

By Robert Williams • Sept. 10, 2020

Sports marketing is no longer the safe bet, but bolder brands could win out

NFL season kickoff might serve as a litmus test for how the space realigns as it grapples with the dual forces of a pandemic and widespread civil unrest.

By Peter Adams • Sept. 10, 2020

Sabra enlists TikTok star Tabitha Brown for shoppable videos

Leaning into the challenges families with children at home face this year, the brand is trying to ease some of the stress around serving healthy meals.

By Robert Williams • Sept. 10, 2020

Bud Light unveils 'Showtime Cam' for NFL fans on Twitter

Sports marketers are forced to consider new ways to engage fans as the NFL season kicks off and many stadiums are restricting attendance.

By Robert Williams • Sept. 9, 2020

Lowe's unites NFL fans with 'Home Team' player tie-up

Capitalizing on sports fans' enthusiasm looks different this year as the home improvement retailer's campaign focuses on communities and fans' homes.

By Natalie Black (Koltun) • Sept. 9, 2020

Chipotle employs TikTok creator cohort to promote group-ordering app feature

As TikTok users join up to form creator houses, Chipotle is early to a trend that reflects its own efforts to target wannabe brand ambassadors.

By Peter Adams • Sept. 8, 2020

Workload up for 82% of in-house creative teams, driven by demand for digital content

The pandemic has bolstered internal shops, while external agencies flounder, a report from the WFA and The Observatory International suggests.

By Peter Adams • Sept. 4, 2020

TikTok widens ad options with new marketing partner program

Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.

By Robert Williams • Sept. 4, 2020

HBO debuts VR event series to promote 'Lovecraft Country'

As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.

By Tatiana Walk-Morris • Sept. 3, 2020

'Pokémon Go' creator Niantic starts global AR alliance

Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.

By Robert Williams • Sept. 2, 2020

Perfect Corp. adds contactless makeup try-on features

The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences. 

By Tatiana Walk-Morris • Sept. 1, 2020

Teespring lets TikTok creators sell merch directly to fans

The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.

By Robert Williams • Sept. 1, 2020

Chobani gamifies Instagram Story in multichannel push for new yogurt

A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.

By Robert Williams • Sept. 1, 2020

Burger King delivers immersive AR experience during VMAs

Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.

By Robert Williams • Sept. 1, 2020

Assessing new channels for your mobile ad spend

As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.

By Jonathan Chan • Sept. 1, 2020

Shipt offers free groceries in first dance challenge on Instagram

The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.

By Robert Williams • Aug. 31, 2020

Unilever, Target partner for voice-powered ads on Peacock

Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.

By Robert Williams • Aug. 31, 2020

Knix tells women to 'stop trashing their periods' in new OOH, digital ad

Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.

By Natalie Black (Koltun) • Aug. 31, 2020

Amazon debuts AR tool for viewing multiple furniture items in one room

The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.

By Tatiana Walk-Morris • Aug. 27, 2020

TikTok CEO resigns after 3 months as app nears inflection point in US

In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.

By Peter Adams • Aug. 27, 2020

Lunchables' back-to-school hotline teaches personal safety

A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.

By Robert Williams • Aug. 27, 2020

Olay extends STEM-focused mission in Women's Equality Day campaign

A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.

By Natalie Black (Koltun) • Aug. 26, 2020

Marketers spend $100M on ads as live sports return to TV

However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.

By Robert Williams • Aug. 26, 2020