Video: Page 52

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    Courtesy of Bud Light
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    Bud Light spotlights Black-owned eateries in 'Thursday Night Football' ads

    The initiative arrives as the dual crises of the pandemic and civil unrest due to racial injustice simultaneously take their toll on Black Americans.

    By • Sept. 21, 2020
  • Samsung Shows Off Its New Foldable Phone Through Live Video Shopping Event
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    Retrieved from Samsung on September 21, 2020
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    Samsung tests live video shopping to showcase new foldable phone

    Interest in shoppable video streams has grown during the pandemic, which has kept brands from hosting flashy in-store events.

    By Aaron Baar • Sept. 21, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Gage Skidmore/Flickr
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    TikTok downloads banned as of Sunday, setting off new scramble in video app saga

    The app won't shut down until Nov. 12 under a new order, and could avoid any service disruption if a deal for its U.S. operations is approved this weekend.

    By • Updated Sept. 18, 2020
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    Retrieved from TikTok on May 27, 2020
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    TikTok reportedly talks to Instagram co-founder about CEO role amid app's uncertain future

    The embattled social video app's executive shuffle also includes hiring former YouTube executive Cheryl Gresham as head of media partnerships.

    By • Sept. 18, 2020
  • Havas buys majority stake in Camp + King to expand digital creative network
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    Courtesy of Havas Group
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    Havas buys majority stake in Camp + King to expand digital creative network

    The deal comes as agencies are positioning themselves for a new reality when digital and virtual strategies are more important.

    By • Sept. 18, 2020
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    Courtesy of Henkel
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    Henkel sponsors wellness web series distributed via blockchain

    Teaming with an award-winning creator on content is one way the marketer of Persil and Purex addresses pandemic-related challenges.

    By Aaron Baar • Sept. 18, 2020
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    Courtesy of Facebook
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    Facebook plans to sell AR-equipped smart glasses from Ray-Ban

    Along with moves that could make AR more commonplace, the tech giant introduced a lower-cost model of its gaming-centric VR headset.

    By • Sept. 17, 2020
  • Shoppers at Costco were stocking up Sunday morning. Taken on March 15, 2020 in Ontario.
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    "Retail Therapy" by michael_swan is licensed under CC BY-ND 2.0
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    Some blue-chip brands see loyalty drop precipitously during pandemic, survey finds

    As consumers adjust to a "new normal," an annual ranking of brand loyalty adds the most newcomers ever while some previous stalwarts disappear.

    By Aaron Baar • Sept. 17, 2020

  • Google expands media-buying services as connected TV's importance grows

    With the pandemic only compounding media buying's existing troubles, a potential opportunity has opened for digital platforms like Google to gain a stronger foothold.

    By • Sept. 16, 2020
  • McDonald's app offers mock insurance to drive orders for new spicy McNuggets
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    Courtesy of McDonald's
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    McDonald's app offers mock insurance to drive trial of new spicy McNuggets

    The promotion that includes a 40-minute Instagram video of Anthony "Spice" Adams reflects the chain's focus on drive-thru, delivery and digital as it ramps up marketing spend.

    By • Sept. 16, 2020
  • Hulu keys into nostalgia with 'PEN15' audio ads on Pandora
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    Courtesy of Hulu
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    Hulu keys into nostalgia with 'PEN15' audio ads on Pandora

    "PEN15" creators Maya Erskine and Anna Konkle are featured in audio ads developed with Studio Resonate, the platform's in-house creative shop.

    By • Sept. 16, 2020
  • TikTok Tutorials
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    Retrieved from TikTok on August 14, 2020
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    Deep Dive

    How Oracle's TikTok deal could shake up social media

    The enterprise technology firm does not have an established stake in the space, which might help the video-sharing app retain outsider status while opening new capabilities in areas like search.

    By • Sept. 15, 2020
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    Courtesy of Miller Lite
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    Miller Lite turns beer cans into antennas for watching football

    As more fans stream live sports this season, the beer brand is helping them watch digital TV — without turning to illegal streaming sites it parodied on social media.

    By Tatiana Walk-Morris • Sept. 15, 2020
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    Courtesy of eMeals
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    EMeals app helps Emmys viewers prep at-home watch parties

    Fans of the awards show can prepare a festive at-home viewing experience through a shoppable menu and Zoom content.

    By • Sept. 15, 2020
  • Facebook Messenger lets people watch videos together
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    Retrieved from Facebook Newsroom on September 15, 2020
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    Facebook Messenger joins co-watching party and enables shared video viewing

    For marketers that buy Facebook Watch ads, the new viewing experience may help to reach a broader audience in a fun, relaxed digital setting.

    By • Sept. 15, 2020
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    Courtesy of California Milk Processor Board
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    'Got milk?' creators tap 'Black-ish' star for bilingual positive news series

    By tapping "Hollywood's youngest executive producer" along with notable kidfluencers, the California Milk Processor Board seeks to engage Gen Z with timely content marketing.

    By Tatiana Walk-Morris • Sept. 14, 2020
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    Flickr user Oracle PR
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    Walmart reportedly in talks to join Oracle's proposed stake in TikTok

    The retailer is now expected to partner with Oracle on the deal, giving it access to a platform that has potential in e-commerce and advertising, as it works to keep pace with Amazon.

    By • Updated Sept. 17, 2020
  • Belvedere debuts new 'Made With Nature' brand platform
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    Courtesy of Belvedere
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    Belvedere's new brand platform ties ingredient simplicity to nature

    The LVMH spirits maker is taking a product-oriented creative approach to showcase how its vodka reflects the values ingrained in its origin story.

    By • Sept. 14, 2020
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    Caspar Camille Rubin / Unsplash
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    Amazon starts selling Twitch ad inventory programmatically

    Marketers can now more efficiently target Twitch viewers and streamers based on their interests as well as Amazon's audience insights.

    By • Sept. 14, 2020
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    Courtesy of H&M
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    H&M debuts Instagram AR filters for Kangol fashion rollout

    In an effort to engage Gen Z, the retailer is letting users create their own versions of a music video starring British singer Mabel that previews a new 31-piece collection.

    By • Sept. 14, 2020
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    Courtesy of Pepsi
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    Pepsi creates team-specific videos, contests and packaging for homebound NFL fans

    Local fan traditions — some more infamous than others — are the focus of an effort addressing how showing team spirit might be different this year. 

    By Tatiana Walk-Morris and Chris Kelly • Sept. 11, 2020
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    Courtesy of Barclays
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    Barclays champions Black wealth creation on Instagram Live

    The five-week #BlackWealthMatters series is the latest sponsored livestream to address social issues that include diversity and inclusion.

    By • Sept. 11, 2020
  • Gap debuts Stand United marketing campaign
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    Courtesy of Gap Inc.
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    Column

    Campaign Trail: Gap leans on brand heritage in unity-focused campaign

    The first effort from new CMO Mary Alderete showcases Gap's philosophy of "American optimism" and aims to amplify voices through voter education.

    By • Sept. 11, 2020
  • Introducing TikTok fashion month
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    Courtesy of TikTok
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    Louis Vuitton, Puma dress up for TikTok Fashion Month

    Livestreams, apparel reveals and instructional videos by brands and creators arrive as TikTok works to make its app a fashion hub for young consumers.

    By • Sept. 11, 2020
  • Ad still from Walmart+ campaign retrieved by Marketing Dive on Sept. 10, 2020
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    Permission granted by Walmart
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    Walmart homes in on family, community in first ad push for Walmart+

    Called "A Different Kind of Membership," the multichannel campaign features 22 diverse families and focuses on reclaiming precious time lost to shopping.

    By • Sept. 11, 2020