Video: Page 52
-
Workload up for 82% of in-house creative teams, driven by demand for digital content
The pandemic has bolstered internal shops, while external agencies flounder, a report from the WFA and The Observatory International suggests.
By Peter Adams • Sept. 4, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok widens ad options with new marketing partner program
Developing an ecosystem of approved marketing service providers could help the app compete against Facebook for advertising dollars.
By Robert Williams • Sept. 4, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of WarnerMedia
HBO debuts VR event series to promote 'Lovecraft Country'
As the pandemic continues to limit in-person activations, the online gatherings integrate elements of the show and connect fans remotely via YouTube Live.
By Tatiana Walk-Morris • Sept. 3, 2020 -
'Pokémon Go' creator Niantic starts global AR alliance
Verizon is among the mobile carriers that joined Niantic's Planet-Scale AR Alliance to develop augmented reality experiences for 5G devices.
By Robert Williams • Sept. 2, 2020 -
Courtesy of Perfect Corp.
Perfect Corp. adds contactless makeup try-on features
The pandemic has pushed retailers and brands to experiment with AR tools in place of high-touch store experiences.
By Tatiana Walk-Morris • Sept. 1, 2020 -
Retrieved from TikTok on August 04, 2020
Teespring lets TikTok creators sell merch directly to fans
The news is another signal that TikTok is expanding its commerce ambitions, a development that's recently influenced talks around an acquisition of the app.
By Robert Williams • Sept. 1, 2020 -
Courtesy of Chobani
Chobani gamifies Instagram Story in multichannel push for new yogurt
A TV spot, influencer tie-in, and audio ads on Spotify and several podcasts round out the effort to introduce Chobani Complete this week.
By Robert Williams • Sept. 1, 2020 -
Burger King included a QR code in a TV ad featuring its mascot and rapper Lil Yachty. The image was retrieved from the video on Sep. 1, 2020.
Burger King delivers immersive AR experience during VMAs
Scanning QR codes in TV commercials during the awards show activated offers in the BK App, including a chance to win a year of free Whoppers.
By Robert Williams • Sept. 1, 2020 -
Opinion
Assessing new channels for your mobile ad spend
As usage of mobile apps and devices continues to rise, there's an opportunity to future-proof plans across a diverse range of experiences, writes Nativex's Jonathan Chan.
By Jonathan Chan • Sept. 1, 2020 -
Courtesy of Shipt
Shipt offers free groceries in first dance challenge on Instagram
The Target-owned service enlisted "Fuller House" star Candace Cameron Bure to show her version of the "Shipt Shuffle" and urge others to join in.
By Robert Williams • Aug. 31, 2020 -
Retrieved from Peacock on August 31, 2020
Unilever, Target partner for voice-powered ads on Peacock
Verizon, Subaru and State Farm also have signed exclusive deals with NBCUniversal for access to interactive commercial pilots.
By Robert Williams • Aug. 31, 2020 -
Courtesy of Knix
Knix tells women to 'stop trashing their periods' in new OOH, digital ad
Calling attention to the 6 billion tampons that fill landfills every year, the DTC company customized a garbage truck and had it visit New York landmarks.
By Natalie Black (Koltun) • Aug. 31, 2020 -
Courtesy of Amazon
Amazon debuts AR tool for viewing multiple furniture items in one room
The Room Decorator allows customers to virtually style their homes with products from Amazon and its third-party sellers.
By Tatiana Walk-Morris • Aug. 27, 2020 -
Retrieved from TikTok/Vimeo on August 19, 2020
TikTok CEO resigns after 3 months as app nears inflection point in US
In an internal memo obtained by CNBC, Kevin Mayer said "we expect to reach a resolution very soon," a potential nod to the platform getting acquired.
By Peter Adams • Aug. 27, 2020 -
Lunchables' back-to-school hotline teaches personal safety
A choose-your-own-adventure audio experience from the Oscar Mayer brand shares tips for washing hands, wearing face masks and social distancing.
By Robert Williams • Aug. 27, 2020 -
Courtesy of Olay
Olay extends STEM-focused mission in Women's Equality Day campaign
A new video and print ads feature four women who deliver messages about the industry's gender gap that are coded within scientific formulas.
By Natalie Black (Koltun) • Aug. 26, 2020 -
Marketers spend $100M on ads as live sports return to TV
However, Microsoft, LVMH, Expedia and Sprint are among the brands that didn't return to advertising during live sports.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Facebook
Facebook adds shopping section, expands Instagram checkout
The social network also introduced a "live shopping" feature to let merchants livestream a browsing session to potential customers.
By Robert Williams • Aug. 26, 2020 -
Courtesy of Lowe's
Lowe's hits the runway with fashion show streams, curated home decor
The New York Fashion Week tie-in suggests how new Lowe's CMO Marisa Thalberg might boost the brand's lifestyle positioning, a strategy she also applied during her Taco Bell tenure.
By Robert Williams • Aug. 26, 2020 -
Retrieved from Mother London on March 13, 2020
KFC drops 'Finger Lickin'' slogan around the globe as hygiene concerns persist
Deeming the 64-year-old catchphrase inappropriate during the pandemic, the brand is expanding a pause as part of its first global campaign.
By Peter Adams • Aug. 25, 2020 -
Retrieved from Ogilvy on August 25, 2020
Burger King angers Twitch streamers with stunt campaign
The chain exploited a Twitch feature that lets viewers hear a message read aloud by a bot when they donate money to a streamer.
By Robert Williams • Aug. 25, 2020 -
Permission granted by Publicis Groupe
KitchenAid profiles women's struggles, triumphs in restaurant industry with Hulu documentary
Directed by an Oscar-winning filmmaker, "A Woman's Place" debuts ahead of Women's Equality Day and features no product shots of the Whirlpool brand.
By Peter Adams • Aug. 24, 2020 -
Courtesy of Verizon
Verizon signs 5G sponsorship deal for Twitch Rivals streamers tournament
The two will work on applications for 5G wireless technology that appeal to the gaming community, including broadcast and media integrations.
By Robert Williams • Aug. 21, 2020 -
Courtesy of Tecate
Tecate hosts virtual concerts, expands e-commerce selection to benefit Latino groups
The Heineken-owned brand continues to shift its focus to music and culture and away from sports like boxing as it looks to reach a younger U.S. audience.
By Robert Williams • Aug. 21, 2020 -
Video impressions rose 40% on CTV platforms in Q2, study says
The findings suggest that inventory previously available only through premium publishers showed up on exchanges as marketing budgets have been cut during the pandemic.
By Dianna Christie • Aug. 21, 2020
Previous
