Video: Page 52

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    Courtesy of Danone North America
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    Oikos yogurt turns grocery carrying into a TikTok challenge

    By extending its NFL sponsorship to the video-sharing app, Oikos hopes to reach football fans with fun content as they show off their strength.

    By • Oct. 1, 2020
  • Google Meet on TV
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    Retrieved from Google on August 28, 2020
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    Advertisers care more about transparency in TV upfronts than timing, study finds

    While less upfront buying occurred this year — and despite some marketers walking away — just 7% of advertisers said the TV ad marketplace should be canceled.

    By Aaron Baar • Oct. 1, 2020
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    Kon Karampelas
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    Opinion

    TikTok bears a unique opportunity for marketers — if you understand its Gen Z base

    The app's top users are creative, connected and resourceful, and can provide brilliant ideas and feedback on your next big marketing campaign, writes Rival Technologies' Andrew Reid.

    By Andrew Reid • Oct. 1, 2020
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    Courtesy of Barefoot
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    Barefoot Wine toasts beauty experience of Black women with video series

    With "We Stan for Her," the wine company joins other brands in promoting self-acceptance and diversity in its content marketing.

    By Tatiana Walk-Morris • Sept. 30, 2020
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    Courtesy of Dos Equis
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    Dos Equis commits to making football fans' Saturdays fun again

    Brands and sports fans continue to seek ways to replicate the communal aspects of sporting events while encouraging social distancing.

    By Aaron Baar • Sept. 30, 2020
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    Courtesy of Victoria
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    Victoria brings Day of the Dead beer bottles to life with web AR

    A wide group of people with different smartphone models can see the animations without the need to download a separate app.

    By • Sept. 30, 2020
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    Courtesy of Oreo
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    Oreo celebrates human connections made during lockdown in new ad

    The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.

    By • Sept. 30, 2020
  • Jennifer Lopez cup-stacking challenge from Yoplait's Instagram Reels campaign retrieved by Mobile Marketer on Sept. 29, 2020
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    Courtesy of General Mills
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    Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

    More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.

    By • Sept. 29, 2020
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    Cody Boteler/Marketing Dive
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    Disney sells TrueX to Gimbal, which wants bigger role in advanced TV

    TrueX plans to form a network with addressable ad inventory on premium connected TV outlets and pair it with Gimbal's location data.

    By • Sept. 29, 2020
  • Acura accelerates into AR, cinematic ads with multichannel campaign for TLX
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    Courtesy of Acura
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    Acura accelerates into AR, cinematic ads with multichannel push for TLX

    With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

    By • Sept. 29, 2020
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    Sabri Tuzcu on Unsplash
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    Video ads drive a 48% higher sales rate than static ads, study says

    VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.

    By • Sept. 29, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle duets with TikTok creators to celebrate return of carne asada

    Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.

    By • Sept. 28, 2020
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    Courtesy of Absolut
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    Absolut promotes voting with its first TV ad in 3 years

    The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

    By Tatiana Walk-Morris • Sept. 28, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok avoids US ban on new downloads in last-minute ruling

    A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

    By • Sept. 28, 2020
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    Courtesy of TikTok
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    TikTok races into first NASCAR sponsorship with Hispanic newcomer

    As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

    By • Sept. 25, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate's visual refresh embodies its modern messaging

    A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

    By • Sept. 25, 2020
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    P&G / Edited by Marketing Dive
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    Pritchard: P&G is taking control in the media supply chain — and so can other marketers

    During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.

    By Aaron Baar • Sept. 25, 2020
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    PxFuel
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    Environment — and brands' approach to it — matters more than ever to consumers, study finds

    Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

    By Aaron Baar • Sept. 24, 2020
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    Paul Hanaoka for Unsplash
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    Consumers and marketers at odds over ad preferences, Kantar study finds

    While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.

    By • Sept. 23, 2020
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    Courtesy of 8th Wall
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    Wine brand trials new web-based AR tech designed for bottles and cans

    With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

    By • Sept. 23, 2020
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    Courtesy of Ryder
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    Q&A

    How Ryder's first ads about its supply chain business lifted lead volume 21%

    CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.

    By • Sept. 23, 2020
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    Courtesy of Callaway
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    Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges

    Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.

    By Tatiana Walk-Morris • Sept. 23, 2020
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    Courtesy of RTO+P
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    Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

    Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

    By • Sept. 23, 2020
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    Pixabay
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    With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

    Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

    By Aaron Baar • Sept. 23, 2020
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    Courtesy of EA Sports
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    Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

    Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

    By • Sept. 23, 2020