Video: Page 51

  • Acura accelerates into AR, cinematic ads with multichannel campaign for TLX
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    Courtesy of Acura
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    Acura accelerates into AR, cinematic ads with multichannel push for TLX

    With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

    By • Sept. 29, 2020
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    Sabri Tuzcu on Unsplash
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    Video ads drive a 48% higher sales rate than static ads, study says

    VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.

    By • Sept. 29, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Chipotle Mexican Grill
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    Chipotle duets with TikTok creators to celebrate return of carne asada

    Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.

    By • Sept. 28, 2020
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    Courtesy of Absolut
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    Absolut promotes voting with its first TV ad in 3 years

    The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

    By Tatiana Walk-Morris • Sept. 28, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok avoids US ban on new downloads in last-minute ruling

    A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

    By • Sept. 28, 2020
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    Courtesy of TikTok
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    TikTok races into first NASCAR sponsorship with Hispanic newcomer

    As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

    By • Sept. 25, 2020
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    P&G / Edited by Marketing Dive
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    Pritchard: P&G is taking control in the media supply chain — and so can other marketers

    During a speech this week, the chief brand officer shared his clearest vision yet of what a new media supply chain should look like and what steps are needed to get there.

    By Aaron Baar • Sept. 25, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate's visual refresh embodies its modern messaging

    A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

    By • Sept. 25, 2020
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    PxFuel
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    Environment — and brands' approach to it — matters more than ever to consumers, study finds

    Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

    By Aaron Baar • Sept. 24, 2020
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    Paul Hanaoka for Unsplash
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    Consumers and marketers at odds over ad preferences, Kantar study finds

    While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.

    By • Sept. 23, 2020
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    Courtesy of 8th Wall
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    Wine brand trials new web-based AR tech designed for bottles and cans

    With 8th Wall's "curved image targets" tech, CPG brands can transform their packaging into immersive experiences that entertain and inform customers.

    By • Sept. 23, 2020
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    Courtesy of Ryder
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    Q&A

    How Ryder's first ads about its supply chain business lifted lead volume 21%

    CMO Karen Jones explained how a company best known for trucking tapped its in-house team for a campaign about a service that's become a household concern during the pandemic.

    By • Sept. 23, 2020
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    Courtesy of Callaway
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    Callaway taps Kevin Nealon to tee up new clubs as interest in golf surges

    Google searches of "golf slice" are the highest they've been in seven years, inspiring the brand to launch a campaign as interest in the outdoor, socially distanced sport swells.

    By Tatiana Walk-Morris • Sept. 23, 2020
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    Courtesy of RTO+P
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    Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

    Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

    By • Sept. 23, 2020
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    Pixabay
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    With real-world experiences scarce, consumers warm to immersive tech, Accenture study says

    Technologies like augmented reality and virtual reality have come of age, ushering in a new wave of digital commerce.

    By Aaron Baar • Sept. 23, 2020
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    Courtesy of EA Sports
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    Gillette, Campbell's, Oakley join 'Madden NFL' roster as esports sponsors

    Nearly twice as many sponsors have lined up for the gaming tournament, including several official NFL marketing partners, in a year when the football season looks different.

    By • Sept. 23, 2020
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    Courtesy of Rooster Teeth
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    WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

    The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

    By • Sept. 22, 2020
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    Kon Karampelas
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    TikTok still faces uncertain future in US amid conflicting claims about deal

    After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

    By • Sept. 22, 2020
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    Retrieved from General Mills on September 22, 2020
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    General Mills reboots '80s cereal flavors with livestreamed event

    The "Ultimate Saturday Morning Drive-In" is designed to connect with people who feel nostalgic for childhood and comfort foods during a stressful year.

    By • Sept. 22, 2020
  • Foot Locker steps up outreach for sneakerhead via Google Slides hub
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    Courtesy of Foot Locker
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    Foot Locker steps up outreach for sneakerheads via Google Slides hub

    Touted as being created by sneakerheads for sneakerheads, the hub merges content with commerce via a digital tool that is "endemic to sneaker culture."

    By Aaron Baar • Sept. 22, 2020
  • Harry's ad shows a man in a pickup truck hot tub
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    Courtesy of Harry's
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    Harry's honors men who buck the norm in biggest ad campaign yet

    While its anti-Big Razor messaging aligns with the brand's rhetoric, the effort differs in creative approach from past ads challenging traditional notions of masculinity.

    By • Sept. 21, 2020
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    Courtesy of Hormel
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    Hormel's record-setting virtual pizza party woos fans, benefits frontline workers

    Along with entertaining fans at home with a giant Zoom chat and YouTube concert, the brand boosted charity efforts that benefit frontline workers and independent pizzerias.

    By Tatiana Walk-Morris • Sept. 21, 2020
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    Peter Adams for Marketing Dive
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    Oracle, Walmart deal for TikTok tentatively approved, paving way for digital shakeup

    The proposed U.S. TikTok company will leverage Walmart's e-commerce, fulfillment and payments services while igniting a showdown with major digital platforms.

    By • Sept. 21, 2020
  • Introducing TikTok fashion month
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    Courtesy of TikTok
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    Deep Dive

    How TikTok's uncertain future and COVID-19 are transforming influencer marketing

    As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more frank. 

    By • Sept. 21, 2020
  • Champs Sports boosts photo-sharing with AR shoe try-on in Snapchat
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    Courtesy of Snap
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    Champs Sports kicks up photo-sharing with AR shoe try-on in Snapchat

    As more people seek out digital shopping experiences during the pandemic, virtual trials appear to be gaining with brands and mobile users.

    By • Sept. 21, 2020