Pebbles cereal launches social media video series to support kids, creators

The "Daily Yabba Dabba Doo" series showcases at-home activities for kids that can be done with minimal adult supervision. 

By Robert Williams • April 15, 2020

Kellogg snack brands back Overwatch League sweepstakes

Cheez-It and Pringles are giving esports fans a chance to win a trip to the Overwatch Grand Finals in an undisclosed location.

By Robert Williams • April 15, 2020

Target sponsors Disney's new Friday Night Movie series

ESPN personalities will host trivia over video conferences from their homes in Disney's new ad units.

By Dianna Christie • April 14, 2020

Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says

Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score.

By Dianna Christie • April 14, 2020

AppsFlyer: Pandemic drives revenue for 65% of app categories

After doubling their revenue since the last week of February, streaming apps saw a 35% decline during the week ending April 6.

By Robert Williams • April 13, 2020

Burger King quizzes students for free Whopper offer

Students who answer questions about school subjects can receive BK App codes for a free sandwich.

By Robert Williams • April 13, 2020

Universal's 'Trolls World Tour' streaming premiere gets help from Snapchat AR Lens

To support one of the first films to skip its theatrical release and debut via streaming, the lens is also available on desktop so users can decorate home video calls.

By Robert Williams • April 13, 2020

Frito-Lay's internally produced ad highlights virus response efforts

The 60-second spot reflects data indicating consumers are more responsive to ads from brands that show how they are taking action during the pandemic.

By Dianna Christie • April 13, 2020

Quibi premieres livestreamed show on 'Fortnite'

The first episodes of "Punk'd" starring musician Chance the Rapper were first available in the game's virtual drive-in section.

By Robert Williams • April 13, 2020

Natural Light hosts virtual college graduation on Facebook Live

The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus.

By Dianna Christie • April 13, 2020

Stella Artois hosts Instagram cooking show to support COVID-19 relief

"Stella Sessions@Home" will appear on Instagram's IGTV video streaming service Tuesdays through Fridays.

By Robert Williams • April 9, 2020

Burger King encourages people to be heroes by staying home

"Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers.

By Dianna Christie • April 9, 2020

Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis

A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home.

By Natalie Black (Koltun) • April 9, 2020

Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations

The 30-second ad was supposed to be live action but was animated instead as Toyota's production shoots are shut down during the pandemic.

By Dianna Christie • April 9, 2020

Snapchat supports COVID-19 relief with AR Lens

The augmented reality feature lets people scan a dollar bill or other currency to donate to the World Health Organization's COVID-19 relief fund.

By Robert Williams • April 8, 2020

Quibi hits only 300K downloads on first day

According to Sensor Tower, the total was a fraction of the 4 million downloads Disney+ racked up on its release day in November.

By Robert Williams • April 8, 2020

Moviebill, Regal debut AR game as COVID-19 keeps theaters closed

The companies plan to release immersive games and entertainment for mobile users throughout the summer.

By Robert Williams • April 8, 2020

Communication software brands like Zoom triple ad spending under coronavirus

A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown.

By Peter Adams • April 7, 2020

Buffalo Wild Wings sponsors H-O-R-S-E matchup on Twitch

The livestreamed competition is the first in a series that the restaurant chain plans for its Twitch channel.

By Robert Williams • April 7, 2020

Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief

The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event.

By Dianna Christie • April 7, 2020

GoPro launches #HomePro challenge as COVID-19 keeps people inside

The maker of action sports cameras is urging people to share creative photos and videos on Instagram, TikTok, YouTube or Facebook.

By Robert Williams • April 6, 2020

Essence hosts virtual wellness event to reach people in lockdown

The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate.

By Dianna Christie • April 6, 2020

Brands recalibrate to community-building during quarantine

Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides?

By Natalie Black (Koltun) • April 6, 2020

Report: YouTube plans 'Shorts' video-sharing feature to challenge TikTok

In a feed akin to ByteDance's service, the feature will show user-created videos and be within YouTube's mobile app.

By Robert Williams • April 3, 2020

Snapchat user engagement for app ads jumps during pandemic

Overall usage is up, but is difficult to monetize as many advertisers suspend or cancel campaigns amid widespread store closures and layoffs.

By Robert Williams • April 3, 2020