Video: Page 91


  • Delta targets New Yorkers with 'small spaces' mobile videos

    A docuseries showing how New Yorkers create livable spaces from cramped conditions is well suited for the confines of smartphone screens.

    By Aug. 5, 2019
  • Pinterest posts 62% revenue jump in 'blowout' Q2

    After a rocky initial run on the public markets, the platform was bolstered by the internationalization of its ad business and shoppable products.

    By , Barry Levine • Aug. 2, 2019
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • Skittles' #DareTheRainbow challenge tests gag reflexes of Instagrammers

    Packages of Zombie Skittles have a disguised piece of candy with a repulsive flavor.

    By Aug. 2, 2019
  • Chipotle smashes TikTok records with #GuacDance challenge

    In TikTok's top branded challenge in the U.S. to date, the burrito chain saw 250,000 video submissions for its National Avocado Day dance-off.

    By Aug. 2, 2019
  • Ikea teams with Nat Geo for faux documentary on 'endangered sleep'

    In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.

    By Barry Levine • Aug. 2, 2019
  • Column

    Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance

    While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.

    By Aug. 2, 2019
  • French's toasts National Mustard Day with on-brand ice cream flavor

    Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.

    By Barry Levine • Aug. 1, 2019
  • Travel industry will overtake CPG in digital ad spending, eMarketer says

    Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

    By Aug. 1, 2019
  • Allyson Felix crouches down in a running position.
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    Courtesy of Athleta
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    Allyson Felix snubs Nike, signs with Athleta

    The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

    By Cara Salpini • July 31, 2019
  • Google expands app ad inventory on Discover, YouTube search and in-stream video

    A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.

    By July 31, 2019
  • Snickers lifts moods with mobile micro-gifting push from Walmart

    The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.

    By July 31, 2019
  • Coors Light breaks from past strategy in millennial-focused push

    The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.

    By Dianna Christe • July 31, 2019
  • Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

    Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.

    By Barry Levine • July 30, 2019
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    Critical Mass
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    Infiniti spins Instagram quiz into immersive driving experience

    A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.

    By July 30, 2019
  • Amazon's opening of Fire TV ad inventory to Dataxu, The Trade Desk has restrictions

    At the time of the deal's announcement, Dataxu's CEO said it "changes everything" for CTV, but a new report outlines limits.

    By Updated Aug. 7, 2019
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    Pokemon Go
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    'Pokémon Go' stages OOH hack campaign in New York

    The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.

    By July 29, 2019
  • Pizza Hut, Snickers kick off EA's Madden NFL esports championship

    Airing on Twitch and YouTube, the esports tournament is timed with the NFL Kickoff from Aug. 30 to Sept. 1.

    By July 29, 2019
  • Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day

    The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.

    By July 26, 2019
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    unsplash/freestocks
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    Twitter's ad refresh pays off in Q2, but slowdown could be coming

    Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.

    By July 26, 2019
  • Catalina ties digital ads to real-world purchases across 700 audience segments

    As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

    By Barry Levine • July 26, 2019
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    YouTube Martin Garrix
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    Unilever builds stable of digital hubs as data-driven marketing accelerates

    Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.

    By Barry Levine • July 26, 2019
  • Opinion

    Influencer marketing should focus on conversational health, not vanity metrics

    Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.

    By Vishal Gurbuxani • July 25, 2019
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    HotelTonight
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    HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature

    The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.

    By Dianna Christe • July 24, 2019
  • Perfect Corp. rolls out makeup AR tool for small businesses

    With the technology, small businesses can introduce AI and AR to help customers make beauty purchasing decisions.

    By Tatiana Walk-Morris • July 23, 2019
  • Facebook shrinks ad space on mobile News Feed

    A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.

    By July 22, 2019