Swiss airline brings vertical AR cabin views to web ads

Without having to download a separate app, smartphone users can navigate a computer-generated version of a jet's interior.

By Robert Williams • May 20, 2019

Macy's summer campaign heads outside with Pinterest Pincodes

Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location.

By Dianna Christe • May 20, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Survey: Mobile marketing efforts of retailers disappoint C-suite execs

Only 37% of executives said the retail industry is making effective use of mobile marketing.

By Robert Williams • May 17, 2019

TikTok tops App Store downloads for fifth straight quarter

The social-video app is the only one in the top five not owned by Facebook or Google. 

By Robert Williams • May 17, 2019

Wingstop lets fans 'video bomb' its TV ad

Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media. 

By Robert Williams • May 17, 2019

Waze zooms in on local pain points with first TV ads for Carpool

Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations.

By Natalie Black (Koltun) • May 17, 2019

Reese goes all-in on ASMR with feature-length film starring 5 creators

The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years.

By Barry Levine • May 17, 2019

Miller Lite sponsors Dallas Cowboys-affiliated esports organization

The partnership includes influencer-backed original content, in-person events and co-branded merchandise.

By Barry Levine • May 17, 2019

Canada's No Frills gives gaming a try

Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation.

By Lauren Manning • May 16, 2019

Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign

Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads.

By Barry Levine • May 16, 2019

Mobile ad spending rises 29% on video growth, study says

Mobile devices will be the preferred platform for video ad placement by the end of this year, sell-side platform PubMatic forecast.

By Robert Williams • May 15, 2019

Study: Despite YouTube's push for short spots, longer ads jump 19%

MediaRadar's data suggest that advertisers are resisting YouTube's efforts toward shorter, less intrusive formats geared for mobile viewing.​

By Robert Williams • May 15, 2019

Google's new ad formats leverage machine learning to sharpen privacy focus

At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars.

By Peter Adams • May 14, 2019

Google boosts shopping capabilities across search, images and YouTube

A newly revamped Google Shopping experience could help the company reassert its product search capabilities amid growing competition from Amazon.

By Robert Williams • May 14, 2019

Trader Joe's debuts YouTube channel

The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes.

By Lauren Manning • May 14, 2019

YouTube's new 'Bumper Machine' automates 6-second ad production

GrubHub repurposed two older ads with the tool, which uses machine learning to pick out key parts of commercials and condense them into a shorter clip.

By Robert Williams • May 14, 2019

WSJ: Viacom, CBS and Fox inch toward addressable TV, but it won't be an upfronts focus

Despite deals being brokered with pay-TV providers, targeted TV ad solutions will not command the primetime at the just-commenced annual series of presentations put on by the networks.

By Peter Adams • May 13, 2019

Natural Light taps humorous YouTube video to find an intern

The Anheuser-Busch brand is using its latest marketing campaign to find a brand-appropriate summer intern.

By Dianna Christe • May 13, 2019

KT launches South Korean 5G network with AR 'Avengers' game

Subscribers received in-game advantages in a game similar to Niantic's hit mobile game "Pokémon Go."

By Robert Williams • May 13, 2019

La-Z-Boy spins Kristen Bell's social spat into sponsorship

The furniture retailer taps the "Veronica Mars" and "The Good Place" actress to pitch items beyond its iconic recliner.

By Barry Levine • May 10, 2019

Younger consumers pay more attention to online ads, survey finds

In another positive sign for digital marketers, older consumers are buying more online now than in the past.

By Barry Levine • May 10, 2019

Nike runs shoppable Snapchat lens to support women's soccer

On May 9 only, fans could virtually try on team jerseys and make direct purchases ahead of the FIFA Women's World Cup next month.

By Robert Williams • May 10, 2019

WeTransfer campaign urges creative workers to limit screen time

"Please Leave" marks the software company's 10-year anniversary by highlighting how creativity flourishes in the analog world.

By Robert Williams • May 10, 2019

Turf war: Can digital heavyweights fend off linear TV's online land grab?

Companies like YouTube and Hulu took up arms against TV at a recent event for advertisers while simultaneously adopting more tactics popularized by traditional broadcast media.

By Peter Adams • May 10, 2019

Nike aims for perfect shoe fit with tech rollout

The mobile app feature scans customers' feet to tell them what size shoe they need, and lays the groundwork for future fit personalization.

By Cara Salpini • May 9, 2019