What We're Reading: Page 100
Industry reads hand-picked by our editors
Jun 21, 2022
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The Hollywood Reporter
Advertising Outlook for Hollywood: “Storm Clouds” Ahead
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Digiday
Why limited-time brand activations rule in Roblox — for now
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The Wall Street Journal
Free Streaming Services Attract More Viewers—and Advertisers
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Ad Age
Procter & Gamble Sees Inflationary Pressure for Ads to Perform, but Isn't Giving Up on Purpose
Jun 17, 2022
Jun 16, 2022
Jun 15, 2022
Jun 14, 2022
Jun 13, 2022
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Social Media Today
Meta Abandons Several Projects, Including Smart Watch and Consumer Portal Devices, In Order to Cut Costs
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Adweek
GroupM Forecasts Ad Spend Growth, Though Less Than Last Year
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Ad Age
Inside PepsiCo's New Innovation Approach that Led to Pepsi Nitor, Mtn Dew Major Melon and More
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Digiday
'It's probably going to be a little bit tempered': What marketers expect from Cannes after two-year hiatus
Jun 10, 2022
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Digiday
'Never going to explain the world of crypto with OOH': Why crypto companies are focused on billboards for brand awareness, legitimacy
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The Wall Street Journal
Facebook Rethinks News Deals, and Publishers Stand to Lose Millions in Payments
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TechCrunch
UK’s antitrust watchdog finally eyes action on Apple, Google mobile duopoly