What We're Reading: Page 108
Industry reads hand-picked by our editors
Apr 06, 2022
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Wall Street Journal
TV Ad Measurement Company EDO Receives $80 Million Investment
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Business Insider
Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads
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Digiday
'Shopping reinvented': L’Oréal eyes impulse sales on TikTok
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Ad Age
TV Measurement Inequities Pose Hurdles for Marketers
Apr 05, 2022
Apr 04, 2022
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AdWeek
For Student-Athlete Partnerships, Brands Must Balance the Risks With the ROI
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Digiday
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
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Wall Street Journal
A $300,000 Dolce & Gabbana Tiara You Can Only Wear in the Metaverse
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CNBC
Twitter shares soar more than 21% after Elon Musk takes 9% stake in social media company
Apr 01, 2022
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Wall Street Journal
Airlines, Restaurant Chains Join the Subscription Bandwagon
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The Drum
Bold Brand Collabs And Weird Product Launches: April Fools’ Day Stunts Of 2022
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Ad Age
How The Industry is Recognizing International Transgender Day of Visibility
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Digiday
Google plots further Privacy Sandbox trials but concerns still linger
Mar 31, 2022
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The Guardian
Share price of Martin Sorrell's S4 Capital fall again after auditor delay
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Adweek
Google Begins Origin Testing for Topics and FLEDGE
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The Wall Street Journal
Brand Loyalty Takes a Hit From Inflation, Shortages
Mar 30, 2022
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Wall Street Journal
Ad Spending in Russia Seen Falling by Nearly Half This Year
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Washington Post
Facebook paid Republican strategy firm to malign TikTok
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AdWeek
YouTube Is Phasing Out Brand Awareness Targeting Tool
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Digiday
‘An explosion in the channel’: Why marketers are giving digital video a bigger piece of the advertising pie
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