What We're Reading: Page 115
Industry reads hand-picked by our editors
Apr 11, 2022
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AdWeek
Coca-Cola Wants You to Recycle Soda Bottles. That Won't Keep Plastics Out of Your Body
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Digiday
In Graphic Detail: Why people in ad tech are conflicted about what they do
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Ad Age
Agencies Return to Office—Inside The Bumpy Transition
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CNBC
Twitter shares fall as Elon Musk abandons plan to join board
Apr 08, 2022
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The Guardian
Western-owned Russian firm helps sites pushing false news profit from ads
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Digiday
From last mile to last aisle: Omnicom Media Group sets up first programmatic PMP for retail place-based screens
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AdWeek
What the Closing of the Creative Circus Means to Ad Education
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Wall Street Journal
Forget Logos, Fashion Houses Are Clamoring for Colors
Apr 07, 2022
Apr 06, 2022
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Wall Street Journal
TV Ad Measurement Company EDO Receives $80 Million Investment
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Business Insider
Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads
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Digiday
'Shopping reinvented': L’Oréal eyes impulse sales on TikTok
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Ad Age
TV Measurement Inequities Pose Hurdles for Marketers
Apr 05, 2022
Apr 04, 2022
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AdWeek
For Student-Athlete Partnerships, Brands Must Balance the Risks With the ROI
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Digiday
‘Out of the innovation bucket’: TikTok’s share of dollars grows the further it goes down the marketing funnel
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Wall Street Journal
A $300,000 Dolce & Gabbana Tiara You Can Only Wear in the Metaverse
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CNBC
Twitter shares soar more than 21% after Elon Musk takes 9% stake in social media company
Apr 01, 2022
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Wall Street Journal
Airlines, Restaurant Chains Join the Subscription Bandwagon
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The Drum
Bold Brand Collabs And Weird Product Launches: April Fools’ Day Stunts Of 2022
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Ad Age
How The Industry is Recognizing International Transgender Day of Visibility
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Digiday
Google plots further Privacy Sandbox trials but concerns still linger
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