What We're Reading: Page 115
Industry reads hand-picked by our editors
Jan 26, 2022
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The Wall Street Journal
Making a Super Bowl Commercial Is Super Stressful This Year
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Adweek
Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion
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CNBC
Mattel recoups the Disney princess toy license, while Hasbro hangs on to Star Wars
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Digiday
‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Jan 25, 2022
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Adweek
NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront
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CNBC
Four AGs sue Google for allegedly tracking you without permission
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Ad Age
How emotion has overtaken reason in driving brand choice
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AdExchanger
Meet Topics API, Google's Latest Addition To The Privacy Sandbox (It's Basically FLoC 2.0)
Jan 24, 2022
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The Wall Street Journal
Activist Investor to Call on Peloton to Fire Its CEO
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Digiday
'Reach a totally different audience': With Sundance virtual once again, marketers pivot to online experiences
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Business Insider
Insiders break down Amazon Advertising's aggressive new push to win over big advertisers like P&G with a new sales structure and help from AWS
Jan 21, 2022
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Ad Age
Popeyes CMO Bruno Cardinali is leaving the chicken chain
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The Wall Street Journal
Walmart’s Top U.S. E-Commerce Executive Is Leaving
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New York Post
TikTok’s marketing chief ousted after ‘going rogue’ with bizarre campaigns
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Los Angeles Times
Netflix’s subscriber growth slows as streaming rivals challenge its market share
Jan 20, 2022
Jan 19, 2022
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Ad Age
How Microsoft could rule the metaverse with Activision Blizzard buy
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The Wall Street Journal
Big Tech and Foes Spar Over Bill to Curb Market Power of Dominant Internet Platforms
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Insider
In leaked audio, Peloton execs discuss plans to lay off 41% of the sales and marketing staff and 'stripping out low performers' in e-commerce
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