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What We're Reading: Page 12

Industry reads hand-picked by our editors

Feb 18, 2025

Ad Age
How the FTC is reviewing the Omnicom-IPG deal
The Wall Street Journal
Heineken CEO Aims to Tap Into Thirst for Zero-Alcohol Beer
Adweek
Advertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Digiday
‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

Feb 13, 2025

Ad Age
IPG plans $250 million restructuring after quarterly revenue and profit fall
Marketing Brew
Legislators ask DoubleVerify, IAS for answers after new report finds ads next to explicit content
CIO Dive
How Mondelēz laid the groundwork for a major digital overhaul
The Wall Street Journal
AI Agents Are Everywhere…and Nowhere

Feb 12, 2025

Social Media Today
BuzzFeed Looks to Launch Its Own, More Positive Social Media Platform
Variety
YouTube Viewing on TV Now Surpasses Mobile, Desktop in U.S.
MediaPost
ByteDance Bypasses Sell-Off Bill With ‘TikTok Lite’ For Android Users

Feb 11, 2025

Yahoo Sports
Super Bowl draws record average of 126 million viewers across all platforms
The Wall Street Journal
Sonos Marketing Chief Exits as Fallout From App Calamity Continues
MediaPost
Musk-Led Group Makes Bid For OpenAI
CX Dive
McDonald’s looks to loyalty to recapture traffic after disappointing quarter

Feb 10, 2025

Digiday
Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings
The Wall Street Journal
McDonald’s U.S. Sales Drop as Customers Spend Less
TechCrunch
Apple could launch a new iPhone SE and PowerBeats Pro 2 on February 11

Feb 07, 2025

Digiday
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
Ad Age
Pinterest’s fourth-quarter ad sales, revenue outlook top estimates
Reuters
Roblox fans gaming industry gloom with weak forecast, shares tank

Feb 06, 2025

The Wall Street Journal
Carl’s Jr. Returns to Racy Advertising Years After It Abandoned ‘Bikinis and Burgers’
CX Dive
Calling a customer? Brands can now display ‘reason for call’
CNBC
Amazon set to pass Walmart in revenue for first time

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