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What We're Reading: Page 121

Industry reads hand-picked by our editors

Nov 15, 2021

Ad Age
J&J Split Could Give Consumer Marketers Badly Needed Freedom
Variety
Snap Strikes Licensing Deal With Sony Music (EXCLUSIVE)
Digiday
Why Apple’s ATT is casting a long shadow over online advertising’s latest quarter

Nov 12, 2021

Ad Age
Toys 'R' Us debuts NFT collection
Digiday
'Seeds that will pay off in the future': Why a DTC furniture brand is reconsidering its media mix to experiment
The Drum
'Growth is unsustainable so climate crisis threatens marketing': WFA CEO sees a solution

Nov 11, 2021

The Wall Street Journal
Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million
Variety
Disney Plus Hits Slowdown to Add Just 2.1 Million Subscribers, Misses Wall Street Expectations
Bloomberg
YouTube Will Hide 'Dislike' Counts to Avoid Creator Pile-Ons

Nov 10, 2021

Retail Dive
Target shaped private labels into powerhouse brands. Now others want to do the same.
The New York Times
Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories
Ad Age
Atari introduces new logo for 50th anniversary
Digiday
'This is the wild west': How an investment startup brand is building community trust with Discord

Nov 09, 2021

Bloomberg
Google Parent Alphabet Hits $2 Trillion Market Value After Rally This Year
Marketing Brew
How spammy sites that rip off obits end up running ads from major brands
Digiday
With brands and platforms diving into the metaverse, leaders are emerging from the gaming space

Nov 08, 2021

Digiday
How God-is Rivera helped put Black Twitter in front of marketers
MediaPost
SSP Magnite Sees Q3, Q4 Ad Cancellations Due To Supply-Chain Issues
Adweek
How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising

Nov 05, 2021

Bloomberg
Pinterest Gains After Reporting Profit That Tops Estimates
AdExchanger
To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks
MediaPost
SSP Magnite Sees Q3, Q4 Ad Cancellations Due to Supply-Chain Issues

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Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak
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Breaking the Barrier: How Marketers Can Optimize Accessibility and Compliance Custom content for Acquia

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Company Announcements

Exclusive Skai Data Reveals Retail Media’s Resilience, Paid Search’s Strength, and Social’s Co… From Skai
ClickUp Names Kyle Coleman Global VP of Marketing to Lead Positioning and Pipeline in AI-Drive… From ClickUp
Cygnus Marketing Communications Earns SOC2 Type 2 Certification, Affirming Commitment to Data … From Cygnus Marketing Communications, Inc.

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Events

15 MAY

Webinar | 2 p.m. ET How to Take Your Retail Media Network to the Next Level Presented by studioID and Kevel
21 MAY

Webinar Why a Strong Data Foundation is Marketing's Competitive Advantage Presented by studioID and Databricks
17 JUN

Virtual Event | 2 p.m. ET Loyalty 2.0 Capturing — and keeping — the customer Presented by CX Dive, Marketing Dive, Hotel Dive and Restaurant Dive

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Industry Intel

Master the Art of Driving Webinar Registration and Attendance Webinar - on demand • Provided by ON24
Why your Retail Data Strategy is Failing … And How to Fix it Webinar - on demand • Provided by Blueshift
Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game Webinar - on demand • Provided by Design Pickle

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