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What We're Reading: Page 124

Industry reads hand-picked by our editors

Apr 27, 2022

Ad Age
Why marketers have to rethink their approach to storytelling
Bloomberg
Amazon’s Twitch Seeks to Revamp Creator Pay With Focus on Profit
Digiday
Experts predict Apple will turn on Private Relay by default in iOS 16
CNBC
Musk's Twitter takeover may boost Facebook, Google, Snap ad revenues

Apr 26, 2022

CNBC
PepsiCo raises revenue outlook as earnings beat estimates despite higher costs
The Wall Street Journal
Consumer Brands Push for Clean-Energy Tax Credits
Digiday
The Rundown: Apple’s ATT Privacy crackdown, a year on

Apr 25, 2022

Digiday
Publishers’ secondary market strategy: What happens when the monetary appeal of NFTs isn’t enough?
Bloomberg
Twitter Eyes Deal With Musk as Soon as Monday
Ad Age
How Agency Revenue Growth Soared—and What It Means For The Industry
AdWeek
The Origin Story of Ukraine's Creative Industry

Apr 22, 2022

Variety
Elon Musk Secures $46.5 Billion in Financing for Potential Twitter Takeover
TechCrunch
CNN+ streaming service pulls a Quibi, will shut down a month after launch
Retail Dive
What Lululemon is prioritizing in the years ahead
Digiday
'The model is shifting': In esports, brand dollars increasingly follow the personalities

Apr 21, 2022

The Wall Street Journal
Procter & Gamble Posts Biggest Sales Gain in Decades—and a Word of Caution
Adweek
Xandr Enables Multiple Currencies for Linear Campaigns Ahead of Upfronts
MediaPost
Senate Urged To Question FTC Nominee About Behavioral Targeting

Apr 20, 2022

Digiday
Game development company wants to support the 'future of marketing' with content creators
Ad Age
How Vaseline's TikTok strategy reinvented old habits
AdWeek
Creators Can’t Count on Brands to Stick With Them Through Pregnancy

Apr 19, 2022

Ad Age
Ahead of Cannes, CMOs rethink travel for a post-COVID world
Digiday
'Opportunity to build a lasting company': As ad tech IPOs slow, M&A deals continue to chug along
The Drum
HP media leader on how first-party data is overhyped and why he's holding out on the metaverse

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