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What We're Reading: Page 129

Industry reads hand-picked by our editors

Sep 20, 2021

Ad Age
Disney Looks to Develop Rising TikTok and Instagram Creators
CNBC
Amazon is piling ads into search results and top consumer brands are paying up for prominent placement
Digiday
Cheat Sheet: How Apple’s ATT is giving it more influence over ad dollars

Sep 17, 2021

Ad Age
IKEA is streaming a 24-hour global 'festival'
The Drum
Summer of pop-ups points to a promising future for marketers’ favorite medium
Fightful
John Cena: We Sold 37 Limited Edition NFT Kits, It Was A Catastrophic Failure

Sep 16, 2021

Bloomberg
Jay-Z's NFT Feud Spotlights Legal Peril in Hot Investment Trend
Digiday
'Continue to ebb and flow over time': Denny's chief brand officer on how consumers' moods inform brand messaging
The Verge
WhatsApp begins testing a yellow pages-style business directory

Sep 15, 2021

Bloomberg
Walmart Teams With Ford, Argo to Launch Driverless Delivery Service
AdExchanger
IOS 15 Is Coming Out On Sept. 20, With The Paint Barely Dry On ATT
Ad Age
How 'influencers' became 'creators' and what it means for brands

Sep 14, 2021

The Wall Street Journal
Facebook Says Its Rules Apply to All. Company Documents Reveal a Secret Elite That's Exempt.
CNBC
DC attorney general goes after Amazon’s first-party business in amended antitrust complaint
MediaPost
Credit Data Giant TransUnion Acquires Marketing Data Giant Neustar For $3.1B, Will Accelerate Diversification
Variety
CreatorIQ Banks $40 Million to Build Out Influencer Marketing Platform

Sep 13, 2021

Digiday
'Everything will be home-centric': How Walmart is using interior design to tap into TikTok's Gen Z audience
Campaign
$3.3 billion Unilever media pitch wraps, WPP retains largest remit
Ad Age
Rent the Runway boosts marketing amid sweatpants fatigue

Sep 10, 2021

Variety
Epic Games Is Shutting Down Houseparty Social Video-Chat App
Bloomberg
Amazon to Sell a TV Line, Stepping Up Fight With Roku and Google
QSR Magazine
Chipotle Launches Creator Class Program to 'Supercharge' Creativity among Social Media Influencers
Marketing Brew
Brands are still playing ball with clickbait ad sites, advertising's roach that will survive the bomb

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