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What We're Reading: Page 128

Industry reads hand-picked by our editors

Oct 01, 2021

Bloomberg
TikTok Wades Into NFTs With Lil Nas X Headlining Collection
Digiday
A 'constant merry-go-round': Nielsen and Comscore say the right things, but aren't progressing fast enough for media buyers
Variety
Super Bowl 2022 Halftime Performers Revealed: Dr. Dre, Kendrick Lamar, Eminem, Mary J. Blige and Snoop Dogg

Sep 30, 2021

Bloomberg
Google Urges EU Judges to Slash 'Staggering' $5 Billion Fine
AdExchanger
Inmar Doubles Down On Retail Media With The Acquisition Of Aki Technologies
Digiday
'A return to the basics': Why a subscription box DTC brand is leveraging TV advertising for the first time

Sep 29, 2021

Digiday
'Increase our relevance with Gen Z': Why 7-Eleven is amplifying fan-generated content on its social channels
Engadget
Amazon reveals its periscope-equipped Alexa robot
TechCrunch
Netflix acquires its first games studio, "Oxenfree" developer Night School

Sep 28, 2021

The Verge
Clubhouse Needs Creators, But Creators Need Cash
Digiday
Why some advertisers could be reluctant to get on board with Google's modeled measurement train
Variety
TikTok Claims the App Now Tops 1 Billion Monthly Active Users

Sep 27, 2021

MediaPost
Google Said To Be Seeking Search Deals With TikTok, Instagram
Variety
Facebook Halts Plans for 'Instagram Kids' App After Backlash
Modern Retail
How subscriptions became quick service restaurants' hottest marketing trend

Sep 24, 2021

The Wall Street Journal
Progressive Taps Packaged-Goods Veteran Remi Kent as Marketing Chief
Adweek
Brands Are Scrambling to Get Onto Roblox. Is It Worth It?
Bloomberg
Twitter Adds Bitcoin Tipping, Pushes Further Into NFTs

Sep 23, 2021

The Wall Street Journal
Facebook's Chief Technology Officer to Step Down
The Drum
Lil Nas X is advertising's new golden child – here are his 6 best stunts yet
Adweek
KFC Has Put Its U.S. Creative and Media Accounts in Review
Modern Retail
Brands and platforms are courting college athletes to sell products

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