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What We're Reading: Page 138

Industry reads hand-picked by our editors

Jun 17, 2021

Bloomberg Quint
‘Bottlegate’ at the Euros Shows the Limit of Sports Influencers
Variety
NBC Seeks Record $6 Million for Super Bowl Commercials (EXCLUSIVE)
TechCrunch
A Senate proposal for a new US agency to protect Americans’ data is back
Ad Age
NFTs boom as e.l.f Cosmetics, CNN, Stella Artois and more brands join the fray

Jun 16, 2021

Food Dive
Molson Coors' CEO has a bold plan to 'fundamentally change' the beer maker. But will it work?
Digiday
Amazon is blocking Google's FLoC — and that could seriously weaken the fledgling tracking system
The Hollywood Reporter
"The Netflix of Wellness": Inside the Hollywoodization of Peloton

Jun 15, 2021

Ad Age
Walmart has some data they'd like to sell you
Deadline
Disney Ad Sales Closes 2021-22 Upfront With Double-Digit Rate Gains
The Wall Street Journal
Why Express, Urban Outfitters and J.Crew Now Sell Items From All Over Online
Media Post
YouTube's Masthead Ads Ban Politics, Alcohol, Prescription Drugs, Gambling

Jun 14, 2021

Adweek
How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year's Festival
Ad Age
Magna forecasts 15% growth in U.S. media ad revenue
Ad Exchanger
Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog's Say-So

Jun 11, 2021

Bloomberg
TikTok Charges Up to $2 Million a Day for Top Advertising Spots
Adweek
Lincoln Financial's Brand Repositioning Focuses on Consumer Confidence Concerns
Ad Age
Twitch expands brand sponsorships on non-esports content

Jun 10, 2021

The Drum
Why Unilever localized Pride push to 5 US cities ranked worst for LGBT+ people
WECT
Mattel releases new Barbie doll line made of recycled plastic
Ad Age
Why Carolyn Everson left Facebook and what it means for advertisers

Jun 09, 2021

Bloomberg
Amazon Advertising Rates Soar in Pandemic-Fueled Surge
Retail Dive
DTC mattress brand Purple hires new chief marketing, digital officer
AdExchanger
Vox Media Extends Its First-Party Data Platform Across Concert
Digiday
Platforms roll out tipping features, vying for user engagement and ad dollars

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