What We're Reading: Page 148
Industry reads hand-picked by our editors
Mar 15, 2021
Mar 12, 2021
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Business Insider
Unilever is shifting a $30 million chunk of its North American advertising account to Publicis in a big blow to ad giant WPP
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MediaPost
NCAA's March Madness Is 'Virtually Sold Out'
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Restaurant Dive
Burger King hires Domino's exec as COO
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Ad Exchanger
Advertising And Audience Complicate The NFL’s Entry Into Streaming
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Bloomberg
Facebook to Run More Ads on Shorter Videos to Chase TikTok
Mar 11, 2021
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Ad Age
Hispanic businesses threaten Coca-Cola with boycott after closing Office of Latin Affairs
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Bloomberg
Facebook Asks Court to Toss U.S. Lawsuit Seeking Breakup
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Adweek
NHL, Disney Strike 7-Year Hockey Rights Deal for Linear and Streaming Platforms
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The Wall Street Journal
Progressive Marketing Chief Jeff Charney to Retire
Mar 10, 2021
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MediaPost
Publicis Groupe Creates 'Bespoke' Agency 'Q' For Infiniti
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Adweek
IAB Tech Lab Lays Out New Standards Despite Looming Questions From Google
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Ad Age
Rise of buy now, pay later brands sparks new lending industry marketing battle
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Bloomberg
New Data Expose Precisely How White and Male Some U.S. Companies Are
Mar 09, 2021
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NBC News
Burger King's International Women's Day campaign decried for sexism
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Bloomberg
Apple Faces French Complaint Over IPhone Advertising Tool
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AdExchanger
Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability
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Vungle
Vungle shores up contextual tools ahead of IDFA changes with GameRefinery buy
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