What We're Reading: Page 149
Industry reads hand-picked by our editors
Jan 24, 2022
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The Wall Street Journal
Activist Investor to Call on Peloton to Fire Its CEO
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Digiday
'Reach a totally different audience': With Sundance virtual once again, marketers pivot to online experiences
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Business Insider
Insiders break down Amazon Advertising's aggressive new push to win over big advertisers like P&G with a new sales structure and help from AWS
Jan 21, 2022
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Ad Age
Popeyes CMO Bruno Cardinali is leaving the chicken chain
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The Wall Street Journal
Walmart’s Top U.S. E-Commerce Executive Is Leaving
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New York Post
TikTok’s marketing chief ousted after ‘going rogue’ with bizarre campaigns
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Los Angeles Times
Netflix’s subscriber growth slows as streaming rivals challenge its market share
Jan 20, 2022
Jan 19, 2022
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Ad Age
How Microsoft could rule the metaverse with Activision Blizzard buy
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The Wall Street Journal
Big Tech and Foes Spar Over Bill to Curb Market Power of Dominant Internet Platforms
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Insider
In leaked audio, Peloton execs discuss plans to lay off 41% of the sales and marketing staff and 'stripping out low performers' in e-commerce
Jan 18, 2022
Jan 14, 2022
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The Wall Street Journal
Nike and Adidas Are Dipping Toes Into the NFT Market. The Sneakerheads Are Into It
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Digiday
IAB Tech Lab – a reluctant peacekeeper in the privacy wars
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Adweek
Pinterest Sees Big Plans, Big Spending From Men in 2022
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Ad Age
Why subscriptions are a major 2022 direct-to-consumer opportunity
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