What We're Reading: Page 149
Industry reads hand-picked by our editors
Aug 05, 2021
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Ad Age
Fernando Machado's next marketing challenge is saving Activision Blizzard’s reputation
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Digiday
With the Metaverse hype cycle at full blast, experts take the long view
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Variety
WarnerMedia’s ‘House of Max’ Studio Aims to Pair Programs, Characters With Ads
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CNBC
Roku stock sinks after company reports tight hardware margins, dramatic fall in streaming viewership
Aug 04, 2021
Aug 03, 2021
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Digiday
California Attorney General says popular, digital ad opt-outs from trade groups don’t comply with CCPA
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The Wall Street Journal
Reese Witherspoon’s Hello Sunshine to Be Sold to Media Company Backed by Blackstone
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The Drum
S4 Capital unveils network-wide agency rebrand as MediaMonks takes center stage
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Adweek
How to Get Jay-Z to Invest in Your CPG Startup
Aug 02, 2021
Jul 30, 2021
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The Wall Street Journal
Procter & Gamble Warns of Higher Costs and Slower Sales
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Ad Age
Molson Coors Cuts 11 Economy Brands — Is Joe Sixpack An Endangered Species?
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CNBC
Burger King parent earnings top estimates as domestic digital sales grow nearly 60%
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MediaPost
Ad Industry Urges California To Retract 'Global Privacy Control' Mandate
Jul 29, 2021
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CNBC
Yum Brands tops earnings estimates as sales rebound at Taco Bell, KFC and Pizza Hut
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Bloomberg
NBA Plans Daily, Weekly Podcasts in New Deal With IHeart Media
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The Verge
Facebook’s next hardware launch will be its Ray-Ban ‘smart glasses'
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Variety
CES 2022: NFT Program Track Joining Trade Show for the First Time (EXCLUSIVE)
Jul 28, 2021
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Variety
Olympic Ratings Plunge and Star Athlete Stumbles Heat Up NBC’s Make-Good Talks With Advertisers
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CNBC
McDonald’s earnings beat, driven by new chicken sandwich and promotion with K-pop band BTS
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The Wall Street Journal
Apple Profit Sets Record on Strong iPhone Sales
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Axios
Scoop: Israel launches maximum pressure campaign against Ben & Jerry's
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