What We're Reading: Page 149
Industry reads hand-picked by our editors
Apr 20, 2021
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Variety
NFL Inks Exclusive Podcast Deal With iHeartMedia
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Ad Age
Kobe Bryant's estate terminates Nike deal, marking end of 18-year endorsement pact
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Adweek
McDonald's Taps BTS for Its Next Big Celebrity-Inspired Meal
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Digiday
Brands rethink their in-housing plans after tactic was 'put on ice' amid pandemic
Apr 19, 2021
Apr 16, 2021
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Bloomberg
Leaked ByteDance Memo Shows Blockbuster Revenue Projections
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Variety
Amazon Spent $11 Billion on Prime Video and Music Content in 2020, Up 41%
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TechCrunch
Sen. Wyden proposes limits on exportation of American’s personal data
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Digiday
Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC
Apr 15, 2021
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The Wall Street Journal
How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses
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Bloomberg
Facebook Will Let Users Eliminate ‘Like’ Count in Expanded Test
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Ad Age
U.S and Asia boost Publicis Groupe's first quarter results as Europe lags behind
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Adweek
Google Shelves Fledge Trials Until Late 2021
Apr 14, 2021
Apr 13, 2021
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The Verge
The first trailer for Samsung’s new branded Hulu show is suspiciously light on Samsung
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MediaPost
Cannes Lions Unveils Jurors, Women Now The Majority
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Ad Exchanger
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing
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Digiday
Vendors jostle for position ahead of coming contextual pivot
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