What We're Reading: Page 174
Industry reads hand-picked by our editors
Sep 14, 2020
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Ad Age
Exclusive: R/GA business transformation group riled as other execs eye the exit
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Adweek
Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting
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The Wall Street Journal
How the Tie-Up of Clickbait Giants Taboola and Outbrain Unraveled
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Digiday
‘Finding their sweet spot’: How publishers are quickly becoming large global licensors
Sep 11, 2020
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MediaPost Communications
NFL Kickoff Game Reaps 'Double Digit' Ad Gain
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The Wall Street Journal
Facebook Appeals Move to Curb EU-U.S. Data Transfer
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Waste Dive
McDonald's selects TerraCycle's Loop for UK reusable cup pilot
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Adweek
Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
Sep 10, 2020
Sep 09, 2020
Sep 08, 2020
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The Wall Street Journal
Ulta Beauty Returns to TV Advertising After a Pandemic Pause
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Variety
Reed Hastings on New Book, Netflix’s Future — and Why He Fired His Last CFO
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KTLA
Jelly Belly founder is giving away candy factory in nationwide treasure hunt for golden tickets
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Ad Exchanger
Fenced Frames Is The Latest Example Of Ad Tech And Browsers Struggling To Find Commonality At The W3C
Sep 04, 2020
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CNBC
Walmart gets creative, goes virtual as it plans for holiday toy shopping
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Ad Age
Coca-Cola names ex-Reebok exec Melanie Boulden to lead North American marketing
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MarketWatch
Is 30 too old to work in media? This advertising boss has been forced to apologize after ageism row
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The Wall Street Journal
Campbell Expects Tempered Demand in Months Ahead
Sep 03, 2020
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Ad Exchanger
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers
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The Wall Street Journal
New ‘LUMAScape’ Highlights Black-Owned Businesses in Media and Marketing
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CNN
Intel has a new logo and jingle
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MediaPost
Twitch Users Surge Amid Shelter-At-Home