What We're Reading: Page 186
Industry reads hand-picked by our editors
Jan 31, 2020
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Ad Age
Corona says consumers aren't confusing its brand with the Coronavirus
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Adweek
Capital One Ends Relationship With DDB, Names GSD&M Agency of Record
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The Wall Street Journal
IKEA Promises New Data Controls for Consumers
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The Washington Post
You’ve got snail mail: Targeted online ads are now literally following you home
Jan 30, 2020
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CNBC
Coca-Cola stock rises as earnings meet estimates and Coke brand boosts sales
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The Wall Street Journal
Consumers Say Presidential Campaigns Shouldn’t Advertise in the Super Bowl
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Ad Age
MDC Partners unveils new Anomaly-led agency 'alliance'
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Bloomberg
News Corp. Launches Knewz Platform as Google Search Alternative
Jan 29, 2020
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Ad Age
Now That Facebook Lets Users Clear Internet Tracks, Marketers Lose Another Signal To Target Ads
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The Hollywood Reporter
Netflix to Lay Off Employees as It Shifts Marketing Strategy
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Digiday
Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions
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The Wall Street Journal
Les Wexner, Billionaire Behind Victoria’s Secret, in Talks to Sell Brand
Jan 28, 2020
Jan 27, 2020
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Digiday
Why brands are using in-house agencies for Super Bowl work
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The Wall Street Journal
Kraft Heinz CEO, Pushing for Growth, Separates Winners From Losers
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Adweek
Google Celebrates ‘The Most Searched’ to Set the Stage for Black History Month
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The Drum
How brands including Asics, SAP & Impossible Foods are using tech for good
Jan 24, 2020
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CNBC
Why Planters killed off Mr. Peanut
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Ad Age
Chase names a new CMO
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Ad Exchanger
Randall Rothenberg: The Cookie's Death Heralds A Better Future For The Web
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The Wall Street Journal
Kotex Decides Women's Blood Is Red, Not Blue
Jan 23, 2020
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Digiday
Google’s latest search results change further blurs what’s an ad
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TechCrunch
Fortnite just officially became a high school and college sport
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The New York Times
This Company Says It Will Fix Your Smile. It May Shush You if It Doesn’t.
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AdAge
Hallmark Channel CEO steps down following same-sex ad controversy
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