What We're Reading: Page 187
Industry reads hand-picked by our editors
Mar 31, 2020
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Variety
NewFronts 2020 Digital Marketing Series Postponed to June
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CNBC
Ad giant WPP pulls dividend, CEO 'very cautious' about the impact of virus on marketing budgets
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Adweek
Publishers May Lower Their Standards on Ad Quality in Search of Revenue
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Bloomberg
No Touching, No Actors as Advertisers Confront Life in Isolation
Mar 30, 2020
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Variety
Google Commits $800 Million, Mostly in Ad Credits, to Coronavirus Relief Efforts
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The Wall Street Journal
Facebook Pledges $100 Million for News Outlets Hit by Coronavirus Outbreak
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Ad Exchanger
Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome
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Adweek
Publicis Groupe Accelerates Global Marcel Launch, Citing Need for Connectivity During Coronavirus Pandemic
Mar 27, 2020
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CNBC
Major advertising holding company IPG withdraws guidance for 2020 as coronavirus economic impact hits clients
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MediaPost
Lexus Launches COVID-19 Creative
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Adweek
As Video Production Stalls, Agencies Rely on Tricks of the Trade
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BuzzFeed News
A Major Brand Stopped Its Ads From Appearing On Coronavirus Content. Here Are The News Sites That Lost Revenue.
Mar 26, 2020
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Mobile Marketer
Busch livestreams 'Trivia Happy Hour' on Facebook
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The Wall Street Journal
Coronavirus Quarantine Boosts Streaming Video, but Not Advertising Yet
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Ad Age
Sam's Club honors 'retail heroes' in rare primetime ad for brand Wednesday night
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Adweek
A 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV
Mar 25, 2020
Mar 24, 2020
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Food Dive
Alcohol companies pivot to producing hand sanitizer as coronavirus intensifies
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The Wall Street Journal
Coronavirus Emails From Companies May Not Be Calming to Customers
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Digiday
GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
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Adweek
Brands Promote Social Distancing With Altered Logos, Slogans
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