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What We're Reading: Page 187

Industry reads hand-picked by our editors

Jan 21, 2020

The New York Times
With Impeachment in the News, Ads Are Staying Away From Politics
Barron's
It’s Time for Netflix to Consider Ads, Investor Says
Ad Age
Fox isolates Trump and Bloomberg Super Bowl ads: sources
CNBC
Microsoft is bringing out the big guns against Slack with new global ad campaign for Teams

Jan 17, 2020

Retail Dive
Gap Inc. reverses plans to spin off Old Navy
Mobile Marketer
Avocados From Mexico links Super Bowl buzz to blockchain
TechCrunch
Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers
Vox
Peacock, NBC's new streaming service, wants you to watch ads

Jan 16, 2020

Campaign US
'Creativity should not be in-housed,' stresses Diageo SVP
Digiday
Winners, losers and fallout from Google's plan to drop cookies
Adweek
How the North American International Auto Show Reinvents Itself for a New Decade

Jan 15, 2020

Ad Age
Alex Bogusky to depart CPB — again
Adweek
Exclusive: Publicis Groupe Is Reviving Razorfish
Ad Exchanger
Dentsu Aegis Network Acquires E-Nor, Beefing Up Google Marketing Platform Expertise
The Verge
Sen. Ron Wyden calls for an investigation of the ad-blocking industry

Jan 14, 2020

Restaurant Dive
Chili's leans into personalization with Presto partnership
Adweek
Retailer Media Networks Are Coming, but Where Are They Coming From?
The New York Times
Away C.E.O. Is Back, Just Weeks After Stepping Down
Digiday
The great sucking sound: Automation has made media buying harder

Jan 13, 2020

Restaurant Dive
Subway's C-suite carousel turns again
Inc.
Facebook Used to Be an Essential Marketing Tool. These CEOs Are Doing Just Fine Without It
Adweek
What Will Drive the Next Wave of M&A in Mar Tech?
Digiday
The rise of streaming is sapping cable TV programming

Jan 10, 2020

Bloomberg
Alphabet Nears $1 Trillion Value on Ad-Growth Optimism
CNBC
The streaming wars aim to kick off a new era in TV advertising
The Wall Street Journal
Landmark Facebook Settlement Still Working Its Way Through Court
Adweek
NFL Teams With H&M to Offer Branded Gear Outside of the US

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