What We're Reading: Page 188
Industry reads hand-picked by our editors
Jan 09, 2020
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The Verge
How Facebook’s ad in Teen Vogue came back to haunt it
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The Wall Street Journal
Smucker Says Marketing Shake-Up Saved It From Boring Ads
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Ad Exchanger
LUMA: Ad Tech M&A Was Up Across The Board In 2019
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Variety
Regal Cinemas Switching to Pepsi for Non-Alcoholic Beverages
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The Drum
S4 Capital makes play for digital agency Circus Marketing
Jan 08, 2020
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The Wall Street Journal
New Tactics Punch Holes in Big Tech’s Ad-Fraud Defenses
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Adweek
NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering
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Ad Exchanger
Why LiveRamp Quietly Sold Its Location Data Business Last Year
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The Drum
Xandr is selling pause ads as AT&T looks to broaden TV ad model
Jan 07, 2020
Jan 06, 2020
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Reuters
Nike seeks to keep marketing executives out of Michael Avenatti trial
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The Drum
Mars Food hires Pepsi's Rafael Narvaez as global CMO to boost ‘dinnertime’ brands
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Bloomberg
Tech’s Flagship CES Show Counts on Meat, Cars to Draw Crowds
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The Wall Street Journal
McDonald’s Looks Beyond Party Culture
Jan 03, 2020
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The Wall Street Journal
Recession Rises on List of CEO Fears for 2020
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Adweek
This KFC Ad Shockingly Reveals How Santa Spends the Rest of His Year
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AdAge
5 ways influencer marketing will evolve in 2020
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Digiday
‘It’s like the boyfriend who never commits’: Why serial projects are on the rise at agencies
Jan 02, 2020
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Digiday
After encroaching on agency turf, consultancies are poised to take a step back in 2020
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MediaPost
Dentsu Cuts 3% Of Workforce, Downgrades Revenue, Profit Outlook
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The Wall Street Journal
Comcast in Advanced Talks to Buy Free TV Service Xumo
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CNBC
Vox Media has a new pitch for advertisers after buying New York Magazine and affiliated sites
Dec 23, 2019
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The Wall Street Journal
Walmart, Target Embrace 8-Year-Old YouTube Influencer’s Brand
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The New York Times
#MeToo Clashes With ‘Bro Culture’ at Ad Agencies
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CNBC
Nike Kaepernick ad will be among the most memorable from the 2010s
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Digiday
‘The lowest-priced time of year’: Advertisers pounce on TV’s discounted holiday rates
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