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What We're Reading: Page 19

Industry reads hand-picked by our editors

Nov 13, 2024

Deadline
Freevee To Shut Down As Amazon Consolidates Subscription & Free Content Under Prime Video
Ad Age
Mattel’s porn site misprint — marketing experts on the toymaker’s response and potential fallout
Variety
Spotify Tops Q3 Forecasts, Reaches 252 Million Premium Subscribers as Revenue Climbs 19%

Nov 12, 2024

Ad Age
Mars to launch massive global agency review
CX Dive
How synthetic data might shape consumer research
The Wall Street Journal
Google Executive Picked to Supercharge News Efforts Has Resigned

Nov 11, 2024

The Wall Street Journal
AI Saves Ad Agencies a Lot of Time. Should They Still Charge by the Hour?
Digiday
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
Ad Age
Why ‘Wicked’ brand partnerships could risk consumer fatigue

Nov 07, 2024

Reuters
Trump expected to shift course on antitrust, stop Google breakup
The Hollywood Reporter
Warner Bros. Discovery Grows DTC Profit to $289M, Streaming Subs to 110.5M, Led by Olympics
TechCrunch
The FTC comes after neobank Dave for misleading marketing, hidden fees

Nov 06, 2024

Ad Age
Google antitrust ad tech trial — debate over whether publishers are locked into its platform
Digiday
Advertisers grow spending in Amazon DSP as adoption increases
The Verge
Netflix is removing nearly all of its interactive titles

Nov 05, 2024

Adweek
Fox Sells Out Super Bowl Ads at ‘Record Pricing’
CNBC
Yum Brands earnings miss estimates as KFC, Pizza Hut report same-store sales declines
Fashion Dive
Temu under EU Commission probe

Nov 04, 2024

CNBC
Retailers brace for DEI blowback in lead-up to election, holiday shopping season
Restaurant Dive
How Starbucks plans to get back to being a coffeehouse
Ad Age
Nielsen rivals are gaining acceptance among advertisers, study finds

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