What We're Reading: Page 190
Industry reads hand-picked by our editors
Dec 11, 2019
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MediaPost
A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process
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AdAge
NBC books $1 billion in Olympic ad sales, on pace to shatter record
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Bloomberg
Netflix Must Add Ads or Lose Millions of Users, Needham Says
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The Drum
Havas Group acquires management consultancy specialists Gate One
Dec 10, 2019
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Restaurant Business
Pizza Hut's U.S. Brand Chief Departs
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The Drum
Kantar CEO Eric Salama to step down after 17 years with WPP
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Variety
Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years
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Ad Age
IPG's Michael Roth criticizes rivals' consolidation efforts, integration woes
Dec 09, 2019
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Campaign
AB InBev demands 'punishing payment terms' in upcoming global media review
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Bloomberg
TV Industry Suffers Steepest Drop in Ad Sales Since Recession
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The Wall Street Journal
Big Brands, Online Startups Find Success Rests on Store Shelves
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Ad Exchanger
Netflix Keeps Agencies At Arm’s Length On Its Brand Tie-In Deals
Dec 06, 2019
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AdAge
Papa John's founder sues agency Laundry Service after fallout over a racial slur
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The Verge
Former Away employees describe a toxic work environment at the luggage company
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Adweek
MDC Partners Forms New Agency Network With Doner at the Helm
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MediaPost
Programmatic DOOH Takes Hold In Japan As Olympics Approach
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The Wall Street Journal
Facebook in Talks for New York Office, in Deal Making Company One of City’s Largest
Dec 05, 2019
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CNBC
Peloton responds to ad criticism, says it’s ‘disappointed in how some have misinterpreted’ the spot
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Adweek
Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit
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CNN
Viacom and CBS are now the same company. What's next?
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The Wall Street Journal
FTC Faces Push to Study Ads Targeting Children
Dec 04, 2019
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Campaign
P&G's Marc Pritchard promises further belt-tightening in marketing and media
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Bloomberg
Peloton Stock Is Pummeled on Backlash From ‘Gift That Gives’ Ad
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Adweek
Coca-Cola Will Air a 60-Second Spot in Super Bowl 54 After Taking a Year Off
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The Wall Street Journal
Google Co-Founders Page, Brin Give Up Management Roles
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AdAge
Ad industry groups unite behind new privacy principles
Dec 03, 2019
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Vice
The Peloton Ad Woman Is Absolutely Not OK
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Retail Dive
What do consumers want for the holidays? A better environment
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The Wall Street Journal
Spending by Streaming TV Expected to Give Ad Growth a Long-Term Boost
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Digiday
Click farms and buying traffic trickle into podcasts
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Campaign
U.S. creative shops 'struggle' for new business as value slides 27% from 2018
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