What We're Reading: Page 191
Industry reads hand-picked by our editors
May 26, 2020
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Food Dive
Consumers and manufacturers rethink DTC's promise as pandemic alters shopping habits
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Digiday
Why the TV ad industry is resisting guarantees commercials will lead to sales
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Adweek
Luxury Marketers Might Be Missing a Huge Opportunity Right Now
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The Wall Street Journal
Not Even a Pandemic Can Slow Down the Biggest Tech Giants
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Bloomberg
Left-Wing Podcasters Are Charting a Future Without Bernie Sanders
May 22, 2020
May 21, 2020
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CNBC
YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do
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The Wall Street Journal
Large Tech Companies Prepare for Acquisition Spree
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Adweek
Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer's Exit
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Digiday
Dmexco is happening in September, returning to more local roots
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MediaPost
McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China
May 20, 2020
May 19, 2020
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TechCrunch
Walmart says it will discontinue Jet, which it acquired for $3B in 2016
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Digiday
Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads
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AdExchanger
Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns
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CNBC
To show how easy it is for plagiarized news sites to get ad revenue, I made my own
May 18, 2020
May 15, 2020
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The Wall Street Journal
Ad-Verification Firm Integral Ad Science Laying Off Nearly 10% of Workforce
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CNBC
Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say
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AdExchanger
With Sports On Hold, The Drone Racing League Is Flying High With Marketing Partners And A Broadcast Deal
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