What We're Reading: Page 191
Industry reads hand-picked by our editors
Dec 02, 2019
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AdAge
Pepsi’s marketing VP on Cardi B and the soda's new 'culture in, brand out' approach
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The Drum
Mastercard's Raja Rajamannar: 'The role of the CMO is being eroded'
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Digiday
BuzzFeed’s SponCon lets display advertisers request editorial content for their target audiences
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CNBC
McDonald's teases test of a chicken sandwich
Nov 27, 2019
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Ad Age
Papa John's founder blasts the chain he started after eating 40 pizzas in 30 days
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Fortune
Google Accused of Antitrust Violations in Digital Advertising Market
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MediaPost
Disney's Hulu Posts Nearly $700M In 2019 Ad Revenue, $1.3B In Subscriber Revenue
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The Drum
Citi has quietly been building an in-house creative agency
Nov 26, 2019
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Bloomberg
EBay Sells StubHub to Viagogo for $4.05 Billion
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The Wall Street Journal
Holiday Ad Creep Comes to Influencer Marketing
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Retail Dive
Black Friday is a state of mind
Nov 25, 2019
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Adweek
Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years
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The Drum
Maurice Levy named interim CMO of WeWork as part of larger turnaround plan
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AdAge
Wingstop names Christina Clarke as its chief marketing officer after two months in an interim role
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Variety
Twitter Content Chief Kay Madati Is Exiting
Nov 22, 2019
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Adexchanger
Google Will Let Companies Limit Ad Personalization To Facilitate CCPA Compliance
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Campaign
Influencers testing surge prices for holidays, special events
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Adweek
Minute Media Is Buying Derek Jeter’s The Players’ Tribune
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Variety
YouTube Tests Selling Ads for 'Edgy' Content to Marketers Like Studios Pitching R-Rated Movies
Nov 21, 2019
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Restaurant Dive
Chipotle rolls out Alexa voice ordering
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Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
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The Wall Street Journal
Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content
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Retail Dive
Study: Gen Z and millennial shoppers embrace secondhand gifts
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