What We're Reading: Page 193
Industry reads hand-picked by our editors
Sep 21, 2020
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Adweek
What You Can Learn From the McDonald’s-Travis Scott Partnership
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Ad Age
T-Mobile places $2.1 billion media account in review
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Digiday
'None of this is celebrity for celebrity’s sake': How publishers are trying to scale virtual events with high-profile star power
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The Wall Street Journal
Six Charged With Bribing Amazon Employees to Boost Third-Party Sellers
Sep 18, 2020
Sep 17, 2020
Sep 16, 2020
Sep 15, 2020
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The Wall Street Journal
Kraft Heinz Plans $2 Billion in Cost Cuts
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CNBC
PepsiCo to launch drink to aid sleep as consumers struggle with stress
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BuzzFeed News
“I Have Blood on My Hands”: A Whistleblower Says Facebook Ignored Global Political Manipulation
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Digiday
‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed
Sep 14, 2020
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Ad Age
Exclusive: R/GA business transformation group riled as other execs eye the exit
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Adweek
Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting
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The Wall Street Journal
How the Tie-Up of Clickbait Giants Taboola and Outbrain Unraveled
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Digiday
‘Finding their sweet spot’: How publishers are quickly becoming large global licensors
Sep 11, 2020
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MediaPost Communications
NFL Kickoff Game Reaps 'Double Digit' Ad Gain
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The Wall Street Journal
Facebook Appeals Move to Curb EU-U.S. Data Transfer
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Waste Dive
McDonald's selects TerraCycle's Loop for UK reusable cup pilot
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Adweek
Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum
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