What We're Reading: Page 213
Industry reads hand-picked by our editors
May 03, 2019
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AdAge
Facebook CMO Antonio Lucio plans to rebuild trust, starting with an ad campaign
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Mobile Marketer
Unilever tests voice-powered ads on Spotify
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TheVerge
Verizon is looking to sell Tumblr and Pornhub is interested
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The New York Times
Why Advertising Quit Smoking, and Started Vaping
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Adweek
Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years
May 02, 2019
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Mobile Marketer
Google readies auto-delete feature to erase user location data, web history
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TechCrunch
Adtech veteran Quantcast is latest tech giant to face GDPR privacy probe
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The Drum
Kentucky Derby is courting a younger audience through brand activations
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Adweek
Droga5 London's New Series Illustrates How Amazon Can Transform Your Look (or Lifestyle)
May 01, 2019
Apr 30, 2019
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CNBC
Netflix will have no choice but to run ads, industry execs say
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The Drum
Diageo tentatively tests a return to YouTube after its brand safety scare
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Food Dive
Mondelez invests in Israeli food-tech incubator
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The Wall Street Journal
Juul Names Marketing Veteran Craig Brommers as Its First CMO
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The New York Times
These Ads Think They Know You
Apr 29, 2019
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Adweek
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
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Mobile Marketer
Starbucks boosts loyalty membership by 13% following switch to spend-based program
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Digiday
Amazon is using customer search data to find brands to target
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Restaurant Dive
Food trucks are the new restaurant billboards
Apr 26, 2019
Apr 25, 2019
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Digiday
‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes
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Adweek
Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer
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Fast Company
Big business is poking holes in California’s landmark privacy law
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Healthcare Dive
'Meet PillPack': Amazon rolls out Rx delivery direct marketing
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