What We're Reading: Page 214
Industry reads hand-picked by our editors
Jun 17, 2019
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AdAge
Procter & Gamble takes Secret in house as brand team replaces Wieden
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All Access
iHeartMedia, WPP Launch 'Project Listen' Audio Creative Initiative
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ModernRetail
Tim Armstrong: DTC holding companies are inevitable
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TechCrunch
Amazon’s IMDb Freedive rebrands to IMDb TV, adds new content and plans European expansion
Jun 14, 2019
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Digiday
How Amazon is using its DSP to get more high-quality inventory from publishers
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MediaPost
Facebook Agrees To Settle Suit Over Inflated Video Ad Metrics
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Adweek
WPP’s Wunderman Thompson Unveils New Leadership Team in New York Headquarters
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Bloomberg
Pinterest Is Latest Tech Company Drawn Into U.S. Culture Wars
Jun 13, 2019
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AdAge
Business Insider and eMarketer combine into one intelligence company
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Retail Dive
Walmart nixes Jet's lead exec role
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The Wall Street Journal
Facebook Worries Emails Could Show Zuckerberg Knew of Questionable Privacy Practices
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The Drum
Google denies rowing back on Chrome adblocker support
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Bloomberg
Netflix Takes Step Toward Multimedia Empire With New Video Games
Jun 12, 2019
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AdAge
MillerCoors balks at an industry-wide beer campaign as it fights with AB InBev
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Adweek
What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus
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MediaPost
Dentsu Aegis Cuts Ad Spending Forecast
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The Wall Street Journal
Google Axes Lobbyists Amid Growing Government Scrutiny
Jun 11, 2019
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Digiday
NBCUniversal offers refunds to programmatic advertisers following ad insertion error
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Bloomberg
Unilever Taps Growth From Algae-Based Skin-Care Takeover
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Variety
As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action
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Adweek
Why Targeting Millennial Consumers Might Not Be Such a Hot Idea After All
Jun 10, 2019
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AdAge
'We seem to have struck a nerve,' General Mills CMO says of agency review
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Adweek
Q&A: Twitch’s Chief Revenue Officer on Ad Tech’s Biggest Pain Points—and Opportunities
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Digiday
‘Dramatically different now than a year ago’: Programmatic buying for digital billboards is growing
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The Drum
Lisa Utzschneider on Amazon’s duopoly threat: ‘I want to see a three-horse race’
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Ad Exchanger
Xandr Rebrands AppNexus DSP To ‘Xandr Invest,’ Gives It Exclusive Access To AT&T Data
Jun 07, 2019
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Ad Age
Big brands go viral with Women's World Cup ads
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The Drum
P&G crusade calls for the dictionary definition of 'black' to favour skin colour
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Restaurant Dive
Jamba unveils fresh rebrand, spotlights more than smoothies
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CIO Dive
Google Cloud's Looker acquisition signals sharper focus on large enterprises
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MediaPost
Pride Problems: Brands Face A Rainbow Rebellion
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