What We're Reading: Page 216
Industry reads hand-picked by our editors
Apr 03, 2019
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Retail Dive
Reebok kicks up 1st loyalty program
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O'Dwyer PR
WPP Consolidates 11 Offices into Amsterdam 'Campus'
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Adweek
Competing Narratives Emerge In Wake of Comscore Shakeup as Law Firms Promise to Investigate
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Ad Age
Hulu is exploring new ad experiences for binge watching
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Grocery Dive
ShopRite offers culinary inspiration with shoppable recipes
Apr 02, 2019
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Bloomberg
YouTube Executives Ignored Warnings, Letting Toxic Videos Run Rampant
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Digiday
'It was always a problematic child': What went wrong for Sizmek
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Food Dive
Kellogg to sell Keebler and Famous Amos to Ferrero for $1.3B
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Variety
Facebook Plans to Launch Watch-Like News Tab
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Sports Video Group
Brightcove Completes Acquisition of Ooyala
Apr 01, 2019
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Digiday
Post-Facebook outage, ad buyers are grappling with out-of-control costs
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Adweek
Comscore’s CEO and President Exit in Major Shakeup; Dale Fuller Named Interim CEO
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CIO Dive
Amazon heats up Austin, Texas tech scene with new office space, 800 jobs
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AdAge
What marketers need to know about the federal media-buying investigation
Mar 29, 2019
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Retail Dive
Lululemon flexes on plans for a 50% digital business
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The Wall Street Journal
New York City Sues to Stop Digital Billboards From Cruising Rivers
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Adweek
Payless Still Hasn’t Paid the Agency Behind Its Viral ‘Palessi’ Stunt
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The New York Times
Inside the Tensions at Carlos Ghosn’s Nissan
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Digiday
DTC brands force agencies to think of new ways to get paid
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Bloomberg
WeWork's Extreme Growth Model Is Worrying European Bankers
Mar 28, 2019
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Politico
HUD charges Facebook with housing discrimination over ad practices
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HR Dive
H&M launches team-focused branding campaign to attract talent
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The Drum
Nando's erects giant loyalty card billboards to remind public to claim free meals
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Adweek
WPP Experiential Network SET Rebrands as Set Creative, Names New Leadership
Mar 27, 2019
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Digiday
S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’
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Adweek
A+E Networks Opens Up Audience Targeting to Smaller Marketers Ahead of Upfront
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Fast Company
How Brandless’s creative chief built an anti-brand from scratch
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Kotaku
EA Lays Off 350 People In Marketing, Publishing, And More
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Brewbound
Boston Beer Names New CMO
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