What We're Reading: Page 217
Industry reads hand-picked by our editors
May 16, 2019
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Food Dive
Will AB InBev acquire the Craft Brew Alliance?
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Digiday
Why General Mills is spending more of its digital budget on influencers
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Restaurant Dive
Resy acquired by American Express
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MediaPost
Dentsu Reorganizing As Growth Sputters
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IAB
The Rise of UGC in Marketing and Advertising (and Why It's Distinctly Different from Influencer Marketing)
May 15, 2019
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Mobile Marketer
Google boosts shopping capabilities across search, images and YouTube
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The Drum
Why Keith Weed chose influencer platform Tribe as his first post-Unilever project
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The Wall Street Journal
Facebook, Under Pressure Over Terrorist Content, Restricts Live Streaming
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Digiday
With video ad marketplace Community, AT&T’s Xandr expands inventory
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Adweek
WPP’s Wunderman Thompson Goes Through Another Round of Post-Merger Layoffs
May 14, 2019
May 13, 2019
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The New York Times
Nike Told Me to Dream Crazy, Until I Wanted a Baby
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Variety
Facebook Fires Back at Co-Founder’s Call to Break Up the Social Giant: ‘Success Should Not Be Penalized’
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The Wall Street Journal
Amazon’s Size Is Becoming a Problem—for Amazon
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CNBC
Victoria’s Secret ‘rethinking’ annual fashion show, says network TV not ‘right fit’
May 10, 2019
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The Drum
OpenAP names first chief executive as it crystalizes its business model
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Vox
A brand called War Paint is using toxic masculinity to sell makeup to men
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Adweek
Johnson & Johnson Cuts Marketing Budget, Affecting Partners Omnicom and WPP
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CNBC
Edgewell's acquisition of Harry's 'not a good comparison' to Unilever's Dollar Shave Club deal
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Adweek
Anheuser-Busch Surveys an Online Panel of 6,000 Fans Each Day to Keep Its Marketing Relevant
May 09, 2019
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The New York Times
It’s Time to Break Up Facebook
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Digiday
How Google’s privacy moves will spur changes to ad tech
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AdAge
Chobani CMO says it's 'not fair' to blame CMOs for brand woes
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MediaPost
Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
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The Drum
‘We are in a de-hype phase’: Coty rethinks Younique strategy as brand struggles to make sales
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