What We're Reading: Page 218
Industry reads hand-picked by our editors
Mar 14, 2019
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Mobile Marketer
Lush demos visual search app and fresh 'digital packaging' at SXSW
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Variety
Netflix 'Doubling Down' on Interactive Series After 'Bandersnatch' Success
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The Wall Street Journal
Samsung America Marketing Head Marc Mathieu Departs Company
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CNBC
E-commerce is the 'future for a lot of markets,' Adidas CEO says
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Ad Age
Layoffs hit Barton F. Graf as major clients shift to projects
Mar 13, 2019
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Adweek
WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of ‘Powerhouse’ Merger
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Food Dive
Kraft Heinz considering sale of Breakstone's business
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MediaPost
As Deal Rumors Swirl, MDC Partners Stock Dives On Analyst Downgrade
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The Drum
Brexit chaos: advertising's trade bodies admit commercial concerns are mounting
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Variety
Does Netflix Have a Brand Problem?
Mar 12, 2019
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Business Insider
Elizabeth Warren calls Facebook a 'censor' for temporarily blocking her ads about breaking Facebook up
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Mobile Marketer
How HBO's 'Sopranos' nickname Twitter stunt scored 400M impressions
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Digiday
Amazon walks back vendor purge as sellers look to reduce dependence on the platform
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Grocery Dive
H-E-B surprises guests with fine dining meal at SXSW
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Variety
YouTube Hires NBCU's Lori Conkling to Head Partnerships for YouTube TV
Mar 11, 2019
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Bloomberg
Google Search Dominance Has Businesses Paying for Their Name
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Mobile Marketer
Report: Apple may debut iPhone-powered AR headset this year
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The Wall Street Journal
Big Beauty Taps Black-Owned Startups' Loyal Customers
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Retail Dive
Bonobos debuts women's collection, male allyship campaign
Mar 08, 2019
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Restaurant Dive
Shift Change: Smoothie King, Church's Chicken hire CMOs; Bojangles' top marketing leader to retire
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The Washington Post
‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House
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The Wall Street Journal
Madison Avenue Veteran Mark Penn Is in Talks to Be CEO of MDC Partners
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AdAge
Mondelez International begins global creative agency review
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The Drum
Diageo CMO on what happened after she sent a letter to agencies demanding diversity stats
Mar 07, 2019
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Food Dive
Nestlé USA chief touts value in 'driving relevance' to its big-name brands
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Adweek
72andSunny Lays Off 5% of U.S. Staff
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The Drum
Facebook's advertising chief: 'We are very proud of the progress but there's more to do'
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Digiday
Ahead of IPO, Pinterest is courting finance brands in search of more ad dollars
Mar 06, 2019
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Retail Dive
Digitally native brands on the power of brick-and-mortar
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Adweek
Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician
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The Drum
Marketing’s ‘faux-feminism’ problem on International Women’s Day
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MediaPost
Publicis Merges Media Shops Spark Foundry, Blue 449
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CNBC
The new head of HBO is already taking shots at Netflix, saying it 'doesn't have a brand'
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