What We're Reading: Page 220
Industry reads hand-picked by our editors
Feb 22, 2019
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Bloomberg
YouTube's Latest Quandary Deepens as AT&T Joins Ad Pause
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Mobile Marketer
Report: Pinterest secretly files for IPO, seeks $12B market value
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AdAge
Nike hunts for answers after Duke basketball star's shoe splits
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Adweek
Wunderman Seattle Hires Amazon's Former In-House ECD as Chief Creative Officer
Feb 21, 2019
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Adweek
ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million
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Retail Dive
Walmart pilots Garnier's virtual hair-coloring tech in stores
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Campaign
SWSX 2019 - More of the Emperor's New Clothes?
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Digiday
5 things we learned at the Winter Podcast Upfronts
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TechCrunch
Even the IAB warned adtech risks EU privacy rules
Feb 20, 2019
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Adweek
Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
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AdAge
McDonald's franchisees dump on delivery
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The Drum
Mondelez to funnel rising ad budgets into 'local brands' after internal reshuffle
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The Hollywood Reporter
Hearst Magazines Acquires Clevver Following Defy Media Shutdown (Exclusive)
Feb 19, 2019
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AdAge
Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the ad meter
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Digiday
To protect its business, Kroger is building an Amazon-style flywheel
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The Drum
Behind the $2bn+ development reinventing the Times Square billboard
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The Wall Street Journal
Partisan Rift Threatens Federal Data-Privacy Efforts
Feb 15, 2019
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The Washington Post
The U.S. government and Facebook are negotiating a record, multibillion-dollar fine for the company’s privacy lapses
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The Wall Street Journal
Hulu Ad Campaign Spells Out That Its Influencers Get Paid
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Adweek
GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis
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Ad Exchanger
Scott Hagedorn Named CEO Of Omnicom Media Group
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Variety
Brightcove Acquires Ooyala for $15 Million
Feb 14, 2019
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Adweek
Lee Clow Announces Retirement and Looks Back on a Career That Helped Define Advertising
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MediaPost
Consumers Yawn At V-Day; Jewelry Loses Shine
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Chicago Tribune
Chicago and Illinois are still after Amazon's HQ2, or at least part of it
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Bloomberg
Google, Facebook Forced to Pay Creators Under New EU Rules
Feb 13, 2019
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Grocery Dive
Walmart and Deliv terminate grocery delivery partnership: report
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Motherboard
Netflix Has Saved Every Choice You’ve Ever Made in ‘Black Mirror: Bandersnatch'
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Fortune
IBM Makes Watson Available Across Amazon, Microsoft, and Google Clouds
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The Drum
Sky, Unilever and P&G slash UK traditional ad spend as Brexit approaches
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Adweek
McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring
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