What We're Reading: Page 228
Industry reads hand-picked by our editors
Jan 22, 2019
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The Drum
Men's Wearhouse marketing leader on building trusted agency relationships
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Mobile Marketer
Mobile users show greatest ad awareness while watching TV
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Retail Dive
Top retail execs share insights and goals for 2019
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Digiday
'They need the scale': DTC brands like Peloton and Chewy are buying more TV ads
Jan 18, 2019
Jan 17, 2019
Jan 16, 2019
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Digiday
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue
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The Wall Street Journal
Fiserv to Acquire First Data in $22 Billion All-Stock Deal
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The Drum
WPP M&A halves in 2018 compared to 4% global increase
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Adweek
Most Facebook Users Are Clueless About the Interest Lists in Their Ad Preferences Tools
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Variety
Roku Removes Infowars Channel Following Backlash
Jan 15, 2019
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CIO Dive
Retailers' murky data collection practices tarnish personalization efforts
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Ad Age
JC Penney cycles through another CMO
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Adweek
IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business
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Retail Dive
Bebe revamps e-commerce and loyalty
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The Drum
Fender doubles down on in-house CRM as latest product launches target female players
Jan 14, 2019
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AdAge
Kevin Hart, fresh from Oscars controversy, stars in Chase ads
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The Drum
WPP joins McCann in contesting DDB’s $4bn US Army account win
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Adweek
Fox Takes Its Marketing Campaign for New Drama The Passage to an Unlikely Source: Amazon
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Digiday
‘Wholesale is an important part’: Why athletic brand Alala is bucking the DTC trend
Jan 11, 2019
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Mobile Marketer
Study: Mobile garners 50% of holiday search budgets as campaign costs rise
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Campaign
Havas Creative appoints new global CEO
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Adweek
You & Mr Jones Acquires Majority Stake in Company Behind Unilever's In-House Content Studio
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Smart Cities Dive
Ford's shuttle startup Chariot to end operations
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The Drum
By centralizing influencer marketing, Moët & Chandon is making blogger dollars work harder
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