What We're Reading: Page 228
Industry reads hand-picked by our editors
Sep 19, 2019
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Campaign
Keith Weed joins WPP board
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The Wall Street Journal
AT&T Explores Parting Ways With DirecTV
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Recode
Apple’s VP of communications is leaving the company
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Variety
Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays
Sep 18, 2019
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AdExchanger
YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars
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Adweek
Unilever Is Using 100% Renewable Electricity on 5 Continents
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Campaign
'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive
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Axios
Washington Post builds ad network for publishers to take on Big Tech
Sep 17, 2019
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The Wall Street Journal
Amazon Changed Search Algorithm in Ways That Boost Its Own Products
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CNBC
Walmart is bringing back trendy fashion brand Scoop in bid to juice its fashion business
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AdAge
CEO of IPG Mediabrands Japan is repositioned to lead UM's dedicated Johnson & Johnson unit
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Hollywood Reporter
NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed
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Variety
Netflix Lands Streaming Rights to ‘Seinfeld’
Sep 16, 2019
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Mobile Marketer
Amazon tests influencer storefronts to translate social content to sales
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Adweek
McDonald’s Taps Wieden + Kennedy New York as Its New Lead Creative Agency in the U.S.
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AdAge
DTC founders' secrets: What all advertisers can learn from TV's latest force
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The Wall Street Journal
New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials
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Digiday
‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance
Sep 13, 2019
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The Wall Street Journal
House Committee Requests Tech Executives’ Emails in Antitrust Probe
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AdAge
Bud Light Seltzer is in the works amid hard seltzer sales craze
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Ad Exchanger
AppNexus President Michael Rubenstein To Step Down
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The Drum
Samsung and Heinz found advertising next to fake ‘cancer cure’ videos on YouTube
Sep 12, 2019
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AdExchanger
Sir Martin Goes Rogue, Bashes Competitors On S4 Earnings Call
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TechCrunch
WeWork loses its chief communications officer ahead of planned IPO
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Broadcasting & Cable
Comcast Spotlight Launches Self-Service Buying Option
Sep 11, 2019
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Variety
TV Networks Plan to Include Out-of-Home Audiences in National Ratings in 2020
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Bloomberg
Amazon Probed by U.S. Antitrust Officials Over Marketplace
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TechCrunch
AdRoll Group becomes NextRoll and launches new platform services business
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The Wall Street Journal
Why WeWork Is Struggling to Sell Its Story to Investors
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