What We're Reading: Page 230
Industry reads hand-picked by our editors
Jan 07, 2019
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CIO Dive
Marriott's data breach hits fewer records than predicted, but brand is bruised
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Adweek
Nielsen Adds Mobile and OTT Measurement to Its Total Ad Ratings Amid Standoff With CBS
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Digiday
The programmatic marketer’s 2019 checklist
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The Atlantic
How to Lose Tens of Thousands of Dollars on Amazon
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Recode
Apple is going to sell its Apple TV service on Samsung TVs, because Apple wants to be a service company
Jan 04, 2019
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The Wall Street Journal
Meal Subscription Service Freshly Hires Its New CMO From Spotify
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The New York Times
Is This the End of the Age of Apple?
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Digiday
Reddit plans to be a more proactive marketer in 2019
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MediaPost
Hackers Take Over Google Chromecasts To Promote YouTube Channel
Jan 03, 2019
Jan 02, 2019
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New York Magazine
How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.
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Digiday
'More like reality': In 2019, hot DTC brands face pressures to prove profitability
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Deadline
How Warner Bros. Attracted Women To 'Aquaman' & Opened DC Superhero Pic To $105M+
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Food Dive
How food companies are getting consumers to pay more
Dec 21, 2018
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The Drum
Burberry appoints new CMO in ex-Calvin Klein marketer Rod Manley
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Adweek
20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After Immigration Comments
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Digiday
'Going where the customer is': Marketers are coming for messaging apps
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Mobile Marketer
Puma, Nike top list of most-mentioned brands on Instagram
Dec 20, 2018
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Retail Dive
How Bonobos is growing up under Walmart's wing
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The Wall Street Journal
Boxed CMO Makes the Leap to a General Manager Post at Clorox
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Deadline
CBS Considers Ditching Nielsen As TV Ratings Angst Intensifies
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Digiday
Started with fanfare, Oath never stood a chance, ad execs say
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The New Yorker
How Much Trust Can Facebook Afford to Lose?