What We're Reading: Page 230
Industry reads hand-picked by our editors
Aug 29, 2019
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The Drum
Galvanized by its chicken sandwich debut, Popeyes begins building a global marketing unit
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TechCrunch
Ahead of FTC ruling, YouTube Kids is getting its own website
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Mobile Marketer
DTC marketers see higher engagement for ads on mobile than desktop, study says
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Adweek
YouTube Moves Cobra Kai in Front of Paywall Today, Kicking Off Original Content Strategy Shift
Aug 28, 2019
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The Wall Street Journal
Facebook Ad Prices Surge Due to Barrage by Democratic Hopefuls
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Digiday
With rise of Amazon, shopper marketing is booming
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The Drum
Nearly half of finance marketers suspect they will in-house more work this year
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AdAge
As Apple gains, Fitbit strives for comeback with new marketing push
Aug 27, 2019
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Adweek
Johnson & Johnson Is Responsible for Oklahoma's Opioid Crisis, Judge Rules
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Financial Times
Leaner WPP prepares for a new era of advertising
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Restaurant Dive
Papa John's hires Arby's president as CEO
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The Wall Street Journal
Google Warns Against Blocking 'Cookies' Entirely, Triggering Criticism
Aug 26, 2019
Aug 23, 2019
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The Drum
Ryan Reynolds tries out hilariously awful new slogans for Aviation Gin
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Digiday
'A growing ecosystem': With new partner directory, Amazon signals maturity of its ad business
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Mobile Marketer
Mattel races into mobile gaming for teens with 'Hot Wheels: Infinite Loop'
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Adweek
Research Says Brand Mascots Really Do Move the Needle
Aug 22, 2019
Aug 21, 2019
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Bloomberg
YouTube Plans to End Targeted Ads on Videos Aimed at Kids
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The Verge
Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix
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The Drum
Estée Lauder now spends a huge portion of its marketing budget on influencers
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AdAge
Bill could sink controversial floating digital billboards in New York
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