What We're Reading: Page 237
Industry reads hand-picked by our editors
Jan 31, 2019
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TechCrunch
Google will stop peddling a data collector through Apple's back door
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Food Dive
Diageo sales jump 5.8% and share buyback skyrockets stock
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Ad Age
BuzzFeed, Vice and Group Nine form measurement alliance
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CIO Dive
Uber privacy chief on moving past scandals to global readiness
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Deadline
WarnerMedia Streaming Will Be "Two-Sided Model" Blending Subscriptions And Advertising, AT&T Boss Confirms
Jan 30, 2019
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The Wall Street Journal
Tech Giants Seize TV’s Biggest Stage, After Shunning Mass-Market Ads
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Campaign
Unilever calls for brands to join pioneering cross-media measurement initiative
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Adweek
Reddit to Provide Cost-Per-Click Ads on Platform, Receiving Mixed Reviews From Agencies
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Digiday
'We are creating the future foundation': How NBCUniversal is marrying TV spots with digital ads
Jan 29, 2019
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The Drum
Tommy Hilfiger to scrap chief brand officer role as Avery Baker departs
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Adweek
Infographic: 43% of Americans Surveyed Don't Plan on Watching the Super Bowl This Year
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Grocery Dive
Giant Foods will open its first e-commerce hub next month
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Digiday
LinkedIn video use is rising among creators, but there's no monetization product yet
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The Wall Street Journal
DTC Marketing Is Disruptive and Popular, but It Isn't Easy
Jan 28, 2019
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Recode
Mark Zuckerberg’s WSJ op-ed was a message to would-be regulators: Hands off our ad business
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Adweek
CBS Ad Sales Chief Jo Ann Ross Has Overseen 6 Super Bowls, and Has the Stories to Prove It
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TechCrunch
Google and IAB ad category lists show “massive leakage of highly intimate data”, GDPR complaint claims
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Retail Dive
MLB subs in Nike for 10-year uniform deal
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Digiday
'It’s only getting better': Buyers are shifting budgets to LinkedIn
Jan 25, 2019
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The Wall Street Journal
The Facts About Facebook
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Adweek
Carl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s
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Restaurant Dive
KFC commits to using more sustainable packaging by 2025
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Fast Company
Michael C. Hall explains why the #$%* he’s starring in Skittles’ Super Bowl Broadway musical
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The Drum
Iceland wriggles out of self-imposed palm oil ban by removing own brand labels
Jan 24, 2019
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Restaurant Dive
Can a chief people officer change Papa John's culture?
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Variety
Patreon Now Has Over 3 Million Patrons, Expects to Pay $500M to Creators in 2019
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Bloomberg
BuzzFeed to Cut 15% of Jobs in Latest Digital-Media Retrenchment
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The Wall Street Journal
Advocacy Groups Urge FTC to Pursue Facebook Breakup
Jan 23, 2019
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The Wall Street Journal
P&G Raises Outlook After Another Quarter of Strong Sales
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The Washington Post
Google led a multimillion-dollar tech industry lobbying blitz in 2018, records show
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TechCrunch
Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit
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Adweek
YouTube TV Expands Nationally Just in Time for the Super Bowl
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