What We're Reading: Page 239
Industry reads hand-picked by our editors
Jul 06, 2018
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Food Dive
Grow, Amazon Go: Retailer adding a second Seattle location
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Mobile Marketer
Wired magazine rolls out OTT TV with sponsors Audi, HP and Verizon
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Glossy
How L'Occitane is using AI to improve customer experiences online
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Mobile Marketer
Google responds to reports that it let companies scan Gmail inboxes
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Digiday
Brands wanting to handle more marketing internally find staffing challenges
Jul 05, 2018
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Food Dive
Retaliatory tariffs taking toll on Hershey, Campbell Soup and other CPGs
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TechCrunch
UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime
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Retail Dive
Walmart's Jetblack tells a lot about the future of e-commerce
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MediaPost
Millennials Prefer TV Viewing To Digital Media
Jul 03, 2018
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The Wall Street Journal
Facebook Reveals Apps, Others That Got Special Access to User Data
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Mobile Marketer
Wendy's promotes summer drinks with self-published romance stories
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Ad Age
Walmart hires new chief customer officer and new CMO from outside
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The Drum
Uniqlo rallies Roger Federer from Nike deal in time for Wimbledon
Jul 02, 2018
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Digiday
'Never had a chance': Inside Verizon’s $1 billion bad bet on Go90
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Mobile Marketer
Snapchat expands commerce to influencers, partners with Kylie Jenner
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Food Dive
Can 'Bob's Burgers'-themed meals help Blue Apron?
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Campaign US
CP+B 'stands by' firing of CCO as he files defamation suit against agency
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The Drum
WWE brand boss: Amazon could win Raw rights one day but 'we're not there yet'
Jun 29, 2018
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Adweek
Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers
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Retail Dive
Walmart adds 3D shopping tool to drive e-commerce
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The Drum
Disney names Asad Ayaz as president of marketing
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Mobile Marketer
Survey: 69% of QSRs plan to boost location marketing
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Campaign
Vodafone brings digital media-buying in-house in pioneering move
Jun 28, 2018
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Mobile Marketer
Netflix reteams with Lyft for 'GLOW' limo rides
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Retail Dive
Amazon launches back-to-school shopping pages
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Campaign
Is the CCO dead? JWT reveals new creative model after axing global role
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MediaPost Communications
Disney Secures Antitrust Approval To Buy Fox Assets
Jun 27, 2018
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Mobile Marketer
Facebook reverses ban on cryptocurrency ads
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Digiday
As brands take marketing in-house, consultancies cash in
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Retail Dive
Shopping via voice gains momentum
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Campaign
Dunkin' Donuts appoints Publicis Media as new media agency
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The Wall Street Journal
Roku Launches a New Marketplace for TV Ad Inventory
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