What We're Reading: Page 239
Industry reads hand-picked by our editors
Sep 14, 2018
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Campaign
Coca-Cola reviews media planning and buying
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Adweek
How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising
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Bloomberg
Tennis Star Naomi Osaka Signs Nissan Endorsement Deal
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The Drum
Auf Wiedersehn, Beetle: a history of the VW icon in advertising
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AdAge
MARTIN SORRELL ON THE PLAN FOR S4 CAPITAL AND THE STATE OF WPP
Sep 13, 2018
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The Wall Street Journal
WPP Taps New Chief for Wunderman Agency
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Adweek
90% of Live Music Fans Say Brands Can Actually Enhance the Experience
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MediaPost
Consumers Still Favor Free, Ad-Supported TV
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AdAge
AGENCIES AND BRANDS FROM LOWE'S TO MILLERCOORS PREP FOR HURRICANE FLORENCE
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Retail Dive
New York & Co. rebrands amid growth ambitions
Sep 12, 2018
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Mobile Marketer
Study: Mobile commerce to overtake e-commerce by 2019
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Bloomberg
Google, Facebook Dealt Blow by EU Lawmakers on Copyright
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Digiday
'There's just so little trust': Marketers have growing suspicions of kickbacks in ad tech
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Retail Dive
Wayfair names new brand chief
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Adweek
AT&T CEO Isn't Worried About DOJ Appeal, Details Big Advertising Plans for Turner
Sep 11, 2018
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Adweek
Uber Hires Rebecca Messina as Its First Chief Marketing Officer
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Food Dive
Kraft Heinz CEO: We want to get behind brands that can get bigger than themselves
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The Washington Post
Why NASA's next rockets might say Budweiser on the side
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Digiday
Sports publishers look to cash in on legal sports betting, starting with new video shows
Sep 10, 2018
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The Wall Street Journal
CBS Chief Leslie Moonves Steps Down Amid Sexual Misconduct Allegations
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The New Yorker
Can Mark Zuckerberg fix Facebook before it breaks democracy?
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Adweek
How Brian Whipple Turned Accenture Into the World's Largest Digital Agency
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Mobile Marketer
Can Katzenberg's NewTV crack the code for mobile video where others have failed?
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Food Dive
PepsiCo forms accelerator program in the US
Sep 07, 2018
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AdAge
A look back at Burt Reynolds' ad career
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Mobile Marketer
Universal Pictures offers first AR experience integrated across Facebook and Messenger
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The New York Times
Twitter Bars Alex Jones and Infowars, Citing Harassing Messages
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The Wall Street Journal
Arby's Pivots to Sandwiches, Looks to Shed Roast Beef Image
Sep 06, 2018
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Adweek
Amazon Consolidates Its Ad Offerings Under ‘Amazon Advertising’
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Retail Dive
VC money is pouring into e-commerce — but are women getting a fair share?
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Fortune
Google's 20th Anniversary: How the Search Giant Went From a Stanford Dorm to the Top of Tech
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CIO Dive
Big tech calls on Congress for privacy regulation, pushing back on state mandates
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