What We're Reading: Page 241
Industry reads hand-picked by our editors
May 24, 2019
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Ad Age
Droga5's implied price tag? $475M
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Digiday
‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies
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Campaign
FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe
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The Wall Street Journal
Facebook Curbs Incentives to Sell Political Ads Ahead of 2020 Election
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The Drum
eSports trends brands must be aware of
May 23, 2019
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Mobile Marketer
Google update lets brands shine in search results
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Digiday
Unilever-owned Schmidt's Naturals is using AI to handle customer service
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Adweek
Gen Z's Favorite Brands Are a Mix of Tech Companies and Some You Wouldn't Expect
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CNET
Apple has a new way to crack down on ads tracking you in Safari
May 22, 2019
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CIO Dive
The not-yet United States of data privacy, 1 year after GDPR
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Fortune
AT&T Has Become a New Kind of Media Giant
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TechCrunch
Apple has a plan to make online ads more private
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AdAge
How advertisers need to think about connected TV
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Digiday
Platform ad revenue opportunities are growing for publishers, but scale still matters
May 21, 2019
May 20, 2019
May 17, 2019
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Reuters
WPP shortlists final bidders for Kantar: sources
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Sky
Amazon to swallow slice of Deliveroo in £450m fundraising
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The Drum
Kraft Heinz: is a new CMO really what the business needs to turn around its fortunes?
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CNBC
Walmart’s battle with Amazon has new fronts: Digital ads and A.I.
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The Wall Street Journal
Some Smiling Faces in Online Customer Testimonials Are Stock Photos
May 16, 2019
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Food Dive
Will AB InBev acquire the Craft Brew Alliance?
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Digiday
Why General Mills is spending more of its digital budget on influencers
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Restaurant Dive
Resy acquired by American Express
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MediaPost
Dentsu Reorganizing As Growth Sputters
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IAB
The Rise of UGC in Marketing and Advertising (and Why It's Distinctly Different from Influencer Marketing)
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