What We're Reading: Page 241
Industry reads hand-picked by our editors
Dec 12, 2018
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CNBC
Sure, Verizon blew $4.6 billion on AOL and Yahoo, but at least it isn't AT&T
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Mobile Marketer
Instagram tests special accounts for social influencers
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The Wall Street Journal
Ad Verification Company Integral Ad Science Taps Former Yahoo Executive as CEO
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Digiday
Hulu turns on private marketplace as ad buyers see a recent abundance of supply
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Retail Dive
Major Yelp shareholder calls for board shake-up
Dec 11, 2018
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Mobile Marketer
W Hotels boosts website traffic with St. Vincent YouTube videos
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Bloomberg
Google, Facebook Face Australia Crackdown Over Market Power
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The Drum
'You're not saying goodbye to me yet' – Unilever's Keith Weed on what's next
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Droid Life
Samsung Embarrassingly Partners With Fake Supreme
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Crain's
Amazon taking aim at Madison Avenue
Dec 10, 2018
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Mobile Marketer
How 'brick-and-mobile' is transforming in-store shopping
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The New York Times
Your Apps Know Where You Were Last Night, and They're Not Keeping It Secret
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TechCrunch
How Uber will become an ad company, starting with Eats Pool
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Retail Dive
Reuters: Amazon exploring potential airport locations for Go stores
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The Wall Street Journal
Marketing Executives Make Financial Bets Beyond Their Day Jobs
Dec 07, 2018
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Mobile Marketer
Burger King's app hit 1M downloads after trolling McDonald's
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Restaurant Dive
Pizza Hut doubles down on digital ordering with QuikOrder acquisition
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Digiday
'It's a double-edged sword': How third-party sellers navigate Amazon's marketplace amid changes
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Adweek
Following Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
Dec 06, 2018
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Ad Exchanger
Multimillion-Dollar Oops! Google Will Pay Publishers For 'The Night Of The Yellow Ad'
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Buzzfeed News
Mark Zuckerberg's Biggest Problem: Internal Tensions At Facebook Are Boiling Over
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The Wall Street Journal
Veteran Ad Executive to Return to Run WPP's Wunderman Thompson Unit in North America
Dec 05, 2018
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AdAge
Imported beer brand tricks Facebook's search algorithm
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Mobile Marketer
Bloomberg: Apple scrambles to boost iPhone sales as demand wanes
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The Drum
Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats
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CNBC
Facebook is no longer the 'Best Place to Work,' according to new Glassdoor survey
Dec 04, 2018
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Mobile Marketer
Influencer marketing is the least effective way to boost SEO, study says
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Bloomberg
Tech Giants' Ad-Revenue Machine Faces Call for EU Attention
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TechCrunch
Marriott’s breach response is so bad, security experts are filling in the gaps — at their own expense
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The Drum
'The peanut has now morphed into a coconut, and is ripening': MightyHive joins S4 Capital
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The New York Times
Oath Agrees to $5 Million Settlement Over Children's Privacy Online
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