What We're Reading: Page 242
Industry reads hand-picked by our editors
Apr 29, 2019
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Adweek
Ahead of NewFronts, Industry Leaders Predict Brand Safety Will Be Top of Mind
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Mobile Marketer
Starbucks boosts loyalty membership by 13% following switch to spend-based program
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Digiday
Amazon is using customer search data to find brands to target
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Restaurant Dive
Food trucks are the new restaurant billboards
Apr 26, 2019
Apr 25, 2019
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Digiday
‘It’s a shakedown’: Everything you need to know about Google’s ‘unified pricing’ product changes
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Adweek
Snap Inc. Hires Kenny Mitchell as Its First Chief Marketing Officer
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Fast Company
Big business is poking holes in California’s landmark privacy law
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Healthcare Dive
'Meet PillPack': Amazon rolls out Rx delivery direct marketing
Apr 24, 2019
Apr 23, 2019
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Digiday
Programmatic advertisers ramp up efforts to deal direct with publishers
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Venture Beat
Twitter beats expectations with revenue of $787 million as monthly users rise to 330 million
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Variety
Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)
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CNBC
Leica says it wasn’t behind an ad depicting Tiananmen Square protests
Apr 22, 2019
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CNBC
AB InBev alleges that a MillerCoors executive thanked the brewer for its controversial Super Bowl ad
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AdAge
Ancestry removes ad amid backlash
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The Drum
Unilever ups ad spend by €300m in 2 years thanks to agency cutbacks
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The Wall Street Journal
Ad Industry and Commercial Actors Union Agree on New Contract
Apr 18, 2019
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Adweek
Ad Industry's Efforts to Influence Congress on Data Privacy Laws Met With Deep Skepticism
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CNBC
Amazon is shutting down its China marketplace business. Here's why it has struggled
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Business Insider
Facebook says it 'unintentionally uploaded' 1.5 million people's email contacts without their consent
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The New York Times
The Most Measured Person in Tech Is Running the Most Chaotic Place on the Internet
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