What We're Reading: Page 247
Industry reads hand-picked by our editors
Oct 11, 2018
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Retail Dive
Up, up and Away: Inside the rise of a direct-to-consumer darling
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The Drum
Burger King CMO Fernando Machado on why bespoke agency models don't work
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Restaurant Dive
Will activist investor's $900M stake fix Starbucks' lackluster sales?
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Adweek
4A's Restructures Events to Focus on 'Tangible Actions,' Cancels 2019 Spring Conference
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Mobile Marketer
Snapchat debuts 12 original shows with AR 'portals'
Oct 10, 2018
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Retail Dive
Digitally native brands set to open 850 stores in 5 years
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The Drum
The end of 'an arranged marriage' - what the Ford-WPP creative split means for bespoke agencies
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The Atlantic
How Marketers Talk About Motherhood Behind Closed Doors
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Variety
Swing to Left Coast Feels Right for IAB NewFronts
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Adweek
How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations
Oct 09, 2018
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Mobile Marketer
Facebook debuts Portal for in-home video chat
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The Wall Street Journal
Google Exposed User Data, Feared Repercussions of Disclosing to Public
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Axios
Scoop: Forbes is trying out the blockchain
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MediaPost Communications
Publicis Media Forms platformGSK To Service New Account
Oct 08, 2018
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Mobile Marketer
How to make the most of influencer marketing this holiday season
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AdAge
AppNexus CEO steps down amid AT&T integration
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MarketWatch
Kraft Heinz Announces Launch of $100 Million Venture Capital Fund
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The Drum
Inside indebted Unilad and the quickfire bidding process for the company
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Business Insider
'NBA 2K19' and other sports games have gone overboard with ads — and it's ruining the fun
Oct 05, 2018
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The Drum
'Nike has a big decision to make' – how sponsors are handling Ronaldo allegations
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Food Dive
Now that Nooyi is no longer CEO, will PepsiCo break up?
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Cheddar
Snap CEO Sets Goal of Profitability in 2019, Outlines New Strategic Goals for Employees
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Mobile Marketer
Coca-Cola sponsors AR experience for NASCAR playoffs
Oct 04, 2018
Oct 03, 2018
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Digiday
Ad buyers question the quality of Facebook's premium video ads
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Ad Age
Why Johnson & Johnson is enlisting teens with modest followings as influencers
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MediaPost
Are Agency Trading Desks Better Than In-House Operations?
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Adweek
Why Young Companies Are Starting Print Magazines as a Way to Help Build Their Brands
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