What We're Reading: Page 248
Industry reads hand-picked by our editors
Feb 26, 2019
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MediaPost
2019 Oscars: 10% Higher Viewers, Slightly More In Ad Revenues
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The Wall Street Journal
Bud’s Super Bowl Ad Threatens to Derail Beer Alliance
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Marketing Week
Unilever increases investment in marketers as it shifts from ‘big’ to real-time campaigns
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The Washington Post
A pediatrician exposes suicide tips for children hidden in videos on YouTube and YouTube Kids
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Digiday
Facebook won’t renew two-thirds of existing Facebook Watch news shows
Feb 25, 2019
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Bloomberg
Everybody Makes Podcasts. Can Anyone Make Them Profitable?
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Mobile Marketer
Facebook collects sensitive personal data from apps, The Wall Street Journal reports
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AdExchanger
Amazon Goes Big On Conquesting Ads, Despite The Blowback
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The Wall Street Journal
Uber's Marketing Plan to Put Its Scandals Behind It
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Food Dive
After cost cutting, Big Food builds its future on investing for growth
Feb 22, 2019
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Bloomberg
YouTube's Latest Quandary Deepens as AT&T Joins Ad Pause
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Mobile Marketer
Report: Pinterest secretly files for IPO, seeks $12B market value
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AdAge
Nike hunts for answers after Duke basketball star's shoe splits
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Adweek
Wunderman Seattle Hires Amazon's Former In-House ECD as Chief Creative Officer
Feb 21, 2019
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Adweek
ABC Sells Out Its Oscars Inventory, With 30-Second Spots Going for as Much as $2.6 Million
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Retail Dive
Walmart pilots Garnier's virtual hair-coloring tech in stores
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Campaign
SWSX 2019 - More of the Emperor's New Clothes?
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Digiday
5 things we learned at the Winter Podcast Upfronts
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TechCrunch
Even the IAB warned adtech risks EU privacy rules
Feb 20, 2019
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Adweek
Why Budweiser Saved a Super Bowl Spot Starring Charlize Theron for the Oscars
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AdAge
McDonald's franchisees dump on delivery
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The Drum
Mondelez to funnel rising ad budgets into 'local brands' after internal reshuffle
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The Hollywood Reporter
Hearst Magazines Acquires Clevver Following Defy Media Shutdown (Exclusive)
Feb 19, 2019
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AdAge
Burger King is 'very proud' its Andy Warhol Super Bowl spot flunked the ad meter
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Digiday
To protect its business, Kroger is building an Amazon-style flywheel
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The Drum
Behind the $2bn+ development reinventing the Times Square billboard
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The Wall Street Journal
Partisan Rift Threatens Federal Data-Privacy Efforts
Feb 15, 2019
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The Washington Post
The U.S. government and Facebook are negotiating a record, multibillion-dollar fine for the company’s privacy lapses
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The Wall Street Journal
Hulu Ad Campaign Spells Out That Its Influencers Get Paid
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Adweek
GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis
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Ad Exchanger
Scott Hagedorn Named CEO Of Omnicom Media Group
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Variety
Brightcove Acquires Ooyala for $15 Million
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