What We're Reading: Page 249
Industry reads hand-picked by our editors
Sep 21, 2018
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Mobile Marketer
Amazon integrates an improved Alexa throughout homes and in cars with new hardware
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AdAge
MDC says it's exploring strategic alternatives, possible sale of company
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The Washington Post
Former Google chief predicts the Internet will split by 2028: A Chinese Web and an American one
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Food Dive
Shipt's CMO on life with Target and the e-commerce site's future
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CNBC
'Marketing can't be made up': Volvo's brand chief wants communications to mean something
Sep 20, 2018
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Food Dive
From DTC to IRL: Why Dirty Lemon is taking the retail plunge
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The Washington Post
‘You will hear us today’: McDonald’s workers strike to protest sexual harassment
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The New York Times
For Capitalism, Every Social Leap Forward Is a Marketing Opportunity
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Variety
BuzzFeed Shuts Down In-House Podcast Team
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Digiday
‘Cannabis is sexy’: Marketers are ditching traditional companies for the weed industry
Sep 19, 2018
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TechCrunch
Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads
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Adweek
It Took a Year, But Facebook Watch Finally Has a Show Worth Watching
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Digiday
‘Shoppable billboards’: DTC retailers say physical stores are driving online sales
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Retail Dive
Banana Republic unveils Kevin Love capsule collection
Sep 18, 2018
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Mobile Marketer
Instagram expands shopping features to boost brands' direct sales
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The Drum
Advertising accountability: is outcome-driven media the future?
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Retail Dive
Amazon investigating employees for data bribery
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Digiday
More specialists, more control: Inside Deutsche Telekom’s ad tech strategy
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AdAge
DAVE LUHR STEPS DOWN AS W&K PRESIDENT; COLLEEN DECOURCY AND TOM BLESSINGTON TAKE REINS
Sep 17, 2018
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TechCrunch
Marc and Lynne Benioff will buy Time magazine from Meredith for $190M
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Digiday
How Rothy’s uses its retail store to inform the DTC company’s social efforts
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The Drum
Advertising is 'pretty incestuous' says McCann London CCO Laurence Thomson
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AdAge
ALEX BOGUSKY ON HIS CP&B RETURN: 'I DON'T HAVE ANY INTEREST IN A REUNION TOUR'
Sep 14, 2018
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Campaign
Coca-Cola reviews media planning and buying
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Adweek
How Five Guys, a Brand Built on Customer Experience, Finally Warmed Up to Advertising
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Bloomberg
Tennis Star Naomi Osaka Signs Nissan Endorsement Deal
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The Drum
Auf Wiedersehn, Beetle: a history of the VW icon in advertising
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AdAge
MARTIN SORRELL ON THE PLAN FOR S4 CAPITAL AND THE STATE OF WPP
Sep 13, 2018
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The Wall Street Journal
WPP Taps New Chief for Wunderman Agency
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Adweek
90% of Live Music Fans Say Brands Can Actually Enhance the Experience
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MediaPost
Consumers Still Favor Free, Ad-Supported TV
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AdAge
AGENCIES AND BRANDS FROM LOWE'S TO MILLERCOORS PREP FOR HURRICANE FLORENCE
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Retail Dive
New York & Co. rebrands amid growth ambitions
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