What We're Reading: Page 254
Industry reads hand-picked by our editors
Apr 30, 2018
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Mobile Marketer
T-Mobile's $26B bid for Sprint could accelerate 5G innovation
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AdAge
Publishing trade groups criticize Google over GDPR policy
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Food Dive
Hershey curtailing limited-edition offerings to improve profitability
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Fast company
Wake up, Mr. West. Brands like Adidas are going to ditch Kanye soon
Apr 27, 2018
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Mobile Marketer
Snapchat plans to test unskippable 6-second ads
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AdAge
Amazon re-ups 'Thursday Night Football' live-streaming deal
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Retail Dive
Walmart Labs on tech hiring binge in California, Arkansas
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Recode
Amazon will raise the price of Prime from $99 to $119 in the US
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Variety
'Choose Your Own Adventure' interactive movie in the works at Fox
Apr 26, 2018
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Food Dive
Big Beer struggles to tap into shifting consumer trends
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The Wall Street Journal
A look at WeWork's books: revenue is doubling but losses are mounting
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Retail Dive
Amazon generates five times more web traffic than Walmart
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MediaPost Communications
United Airlines still struggles with brand image
Apr 25, 2018
Apr 24, 2018
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Retail Dive
Gen Z is about to kill cash
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Bloomberg Technology
Amazon has a top-secret plan to build home robots
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Mobile Marketer
EU investigates Apple's proposed takeover of Shazam
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MediaPost Communications
CMOs increasingly reject agency-of-record model
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Food Dive
Why B&G Foods has 51 brands — and is still looking for more
Apr 23, 2018
Apr 20, 2018
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Retail Dive
Nike loses second executive in two days
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Mobile Marketer
Report: Google plans sponsored how-to videos for digital assistant
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Variety
YouTube hit with another ad scandal, even as P&G returns to the platform
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CNN Money
'Fearless Girl' is moving to a new home
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Retail Dive
Target diversifies beauty offering with new brands
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