What We're Reading: Page 254
Industry reads hand-picked by our editors
Mar 11, 2019
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Bloomberg
Google Search Dominance Has Businesses Paying for Their Name
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Mobile Marketer
Report: Apple may debut iPhone-powered AR headset this year
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The Wall Street Journal
Big Beauty Taps Black-Owned Startups' Loyal Customers
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Retail Dive
Bonobos debuts women's collection, male allyship campaign
Mar 08, 2019
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Restaurant Dive
Shift Change: Smoothie King, Church's Chicken hire CMOs; Bojangles' top marketing leader to retire
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The Washington Post
‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House
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The Wall Street Journal
Madison Avenue Veteran Mark Penn Is in Talks to Be CEO of MDC Partners
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AdAge
Mondelez International begins global creative agency review
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The Drum
Diageo CMO on what happened after she sent a letter to agencies demanding diversity stats
Mar 07, 2019
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Food Dive
Nestlé USA chief touts value in 'driving relevance' to its big-name brands
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Adweek
72andSunny Lays Off 5% of U.S. Staff
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The Drum
Facebook's advertising chief: 'We are very proud of the progress but there's more to do'
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Digiday
Ahead of IPO, Pinterest is courting finance brands in search of more ad dollars
Mar 06, 2019
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Retail Dive
Digitally native brands on the power of brick-and-mortar
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Adweek
Want Your Brand to Be a Hit With Consumers? Try Partnering With a Musician
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The Drum
Marketing’s ‘faux-feminism’ problem on International Women’s Day
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MediaPost
Publicis Merges Media Shops Spark Foundry, Blue 449
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CNBC
The new head of HBO is already taking shots at Netflix, saying it 'doesn't have a brand'
Mar 05, 2019
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Restaurant Dive
Papa John's founder John Schnatter agrees to resign from board
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AdAge
P&G's new agency model tests the limits of cross-shop collaboration
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Adweek
Lawmaker Floats New Rules to Rein in Big Tech
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The Wall Street Journal
AT&T Breaks Up Turner, Bulks Up Warner Bros. in Major WarnerMedia Overhaul
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Time
How the Marines Hacked the Super Bowl Ads
Mar 04, 2019
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AdAge
Ad sales ambitions of Walmart threaten Google and Facebook
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The Drum
Kraft Heinz CMO denies brand underinvestment amid stock tumble
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Adweek
HBO CEO Richard Plepler and Turner President David Levy Exiting in Major AT&T Shakeup
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The Wall Street Journal
Taboola Makes Acquisition to Bolster Its Take on Apple News
Mar 01, 2019
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Adweek
YouTube Announces New Policies in Response to Advertisers' Child Safety Concerns
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The Wall Street Journal
Embattled WPP's Shares Leap but Ad Gloom Lingers
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Variety
Disney in Active Talks With AT&T to Acquire WarnerMedia's 10% Hulu Stake
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The New York Times
Facebook and Telegram Are Hoping to Succeed Where Bitcoin Failed
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AdAge
The PGA Tour Lifts Liquor TV Ad Ban and Will Take Gambling Sponsorships
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