What We're Reading: Page 257
Industry reads hand-picked by our editors
Jul 02, 2018
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Digiday
'Never had a chance': Inside Verizon’s $1 billion bad bet on Go90
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Mobile Marketer
Snapchat expands commerce to influencers, partners with Kylie Jenner
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Food Dive
Can 'Bob's Burgers'-themed meals help Blue Apron?
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Campaign US
CP+B 'stands by' firing of CCO as he files defamation suit against agency
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The Drum
WWE brand boss: Amazon could win Raw rights one day but 'we're not there yet'
Jun 29, 2018
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Adweek
Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers
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Retail Dive
Walmart adds 3D shopping tool to drive e-commerce
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The Drum
Disney names Asad Ayaz as president of marketing
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Mobile Marketer
Survey: 69% of QSRs plan to boost location marketing
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Campaign
Vodafone brings digital media-buying in-house in pioneering move
Jun 28, 2018
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Mobile Marketer
Netflix reteams with Lyft for 'GLOW' limo rides
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Retail Dive
Amazon launches back-to-school shopping pages
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Campaign
Is the CCO dead? JWT reveals new creative model after axing global role
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MediaPost Communications
Disney Secures Antitrust Approval To Buy Fox Assets
Jun 27, 2018
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Mobile Marketer
Facebook reverses ban on cryptocurrency ads
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Digiday
As brands take marketing in-house, consultancies cash in
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Retail Dive
Shopping via voice gains momentum
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Campaign
Dunkin' Donuts appoints Publicis Media as new media agency
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The Wall Street Journal
Roku Launches a New Marketplace for TV Ad Inventory
Jun 26, 2018
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Retail Dive
Inside the 20-year decline of Toys R Us
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Digiday
A month after GDPR takes effect, programmatic ad spend has started to recover
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MediaPost Communications
Spotify Taps Dawn Ostroff As Chief Content Officer
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Mobile Marketer
CBS extends NFL mobile streaming deal through 2022
Jun 25, 2018
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AdAge
Subscription box market fights fatigue
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Mobile Marketer
Facebook leaked developer data reports to testers
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Food Dive
Why limited-time offers bring long-term benefits to retailers
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Reuters
Exclusive: Toyota, pressed to innovate, is cutting marketing costs to fuel research
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MediaPost Communications
Supreme Court Expands Digital Privacy Rights, Requires Warrants For Cell Location Records
Jun 22, 2018
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Retail Dive
Nike brings "Just Do It" campaign to life with LA training pop-up
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Mobile Marketer
Twitter, comScore sued for privacy violations in Disney apps
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The Drum
SoulCycle launches media division, hiring execs from Vox, Mashable and Glamour
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Business Insider
Chipotle is testing a milkshake and a take on avocado toast as the struggling chain enters a new era
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